Mapp recently announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a Mapp company – while simultaneously remaining a stand-alone solution.
Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to collect, analyze, and activate their data for customer engagement through a single platform. It revolves around the ability to initiate customer interactions quickly and easily, based on real-time data and precise insights. Both Webtrekk’s customer intelligence and Mapp’s cross-channel marketing execution are grounded in first-party data, designed to ensure a highly-personalized customer experience.
Included in the joint product portfolio right from the onset:
Webtrekk customers benefit from access to Mapp’s international network, with offices in seven countries across the globe. At the same time, Mapp benefits from Webtrekk’s outstanding market position in German-speaking countries, thus creating the optimal conditions for joint growth.
“Webtrekks’s customer intelligence and Mapp’s customer engagement is a very promising combination for data-driven marketing. I’m looking forward to the new possibilities,” says Frank Arweiler, Marketing & Communication Manager at BNP Paribas S.A. German branch.