Tag: Mapp

The Email Marketing Conference with an anticipated attendance of more than 200, Inbox Expo has become an industry reference among the top international events for the email marketing industry. In 2021 Apple co-Founder Steve Wozniak stating that he was happy to endorse Inbox Expo in Valencia and talked about email being important in his life. Attendees join […]

As has been reported by emailexpert across numerous previous posts those ready to service a global footprint and working in the email space have found the global situation in respect of the pandemic has not slowed down their growth, in fact some have seen incredible growth. According to recent reports Mapp continues to post record […]

Mapp has announced a partnership deal with Spryker founded in 2014 and include Toyota and Siemens as clients claim to be the fastest-growing e-commerce platform amongst global enterprises. Joint customers will benefit from a combined integration of the modular Spryker Cloud Commerce OS platform with the capabilities of the Mapp Cloud digital marketing and messaging […]

Over a thousand email specialists and digital marketing professionals from around the world will come together virtually in just under two weeks at the Netcore Inbox Expo, beginning 21 March. A multi day, multi track event attracting engineers and marketing experts alike in the email space with delegates from student to CEO. The four-day event […]

Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and […]

Symplify is happy to welcome Arnaud Angèle within its Canadianteam. With over 5 years of experience in sales and business development, Arnaud has proven to be a real asset to his clients. With a strong understanding of the customers’ needs and the local market trends, he provides accurate recommendations. He cultivates deep relationship through aconsultative, […]

Engagement and Clicks are Crucial to the Success of Your Email Marketing Efforts Last time I wrote on EmailExpert, I tackled a very fundamental question about email marketing campaigns: what should your email marketing campaign look like. And in it, I explored two classic options; namely, an email newsletter or a 1:1 email communications letter, […]

When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any email marketing program. You can’t get the information you’ll need to create a thoughtful email marketing program without the information typically contained within a CRM. Here’s a guide to what […]

Mapp recently announced that Jamie Gunn has been appointed as Chief Financial Officer. Jamie will work with the Mapp leadership team / management board to take the business to new levels of success. Jamie will be based in London, where he will oversee Mapp’s global operation. He will work closely with Steve Warren, CEO, Mapp, […]

 Mapp recently announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a Mapp company – while simultaneously remaining a stand-alone solution. Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to collect, analyze, and activate their data […]

We have some great offline and online courses lined up for you in the coming months – so why not check them out and see if one (or more!) is suitable for you? The Art of Persuasion: Leveraging Psychology within your Email Programme – April 30th 2014, London Email Marketing Masterclass – London; May 22nd 2014, Brussels; 2nd June […]