Category: Press Releases
stensul announced it has raised $16 million in Series B funding, led by USVP, with participation from Capital One Ventures, Peak State Ventures, as well as existing investors Javelin Venture Partners, Uncork Capital, First Round Capital and Lowercase Capital. The funding round also included a number of executives from leading enterprise software firms including Okta […]
CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing […]
How to ensure your email marketing campaigns to lead to conversion. As an email marketing consultant, businesses regularly ask me how to create emails that lead to real sales or leads for a business. Email marketing is all about relationship; building a relationship with your customers so that they learn to trust you and look […]
Act-On Software today announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in […]
Google and Skipify, inc., the frictionless commerce network, have teamed up to enable shopping, and purchasing, inside of Gmail. Email has historically been the highest-ROI marketing channel, and with online revenue growing at nearly 5x pre-COVID levels, email has never been more important to brands. But in our world where cars drive themselves, it still […]
Email marketing needs thorough preparation. Sending emails right and left will only help you reach the spam folder, not the inbox. Too often it seem these day emails only raise the wrong kind of questions: Who is this? Why are they writing to me? Did I subscribe? To avoid this, you as a professional need […]
SAP SE announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver […]
One study found that for every $1 you invest in email marketing, you’ll generate $42 in revenue. That’s an investment worth taking, don’t you think? However, if you want your email marketing campaigns to be effective and convert, you’ll need an amazing copy. Copywriting is a highly appreciated skill in marketing. The difference between content […]
Symplify is happy to welcome Arnaud Angèle within its Canadianteam. With over 5 years of experience in sales and business development, Arnaud has proven to be a real asset to his clients. With a strong understanding of the customers’ needs and the local market trends, he provides accurate recommendations. He cultivates deep relationship through aconsultative, […]
Abnormal Security announced a global strategic alliance with Microsoft to deliver comprehensive security solutions to enterprises. Starting today, customers can purchase Abnormal’s security offering directly from Microsoft’s Azure Marketplace. Until today, enterprises struggled with advanced cyberattacks that would bypass security gateways that disable native controls. Abnormal Security and Microsoft worked together to ensure that the Abnormal platform […]
SellUP is excited to announce that they are fully rebranding as Alchemy Worx, effective from August 6, 2020. This completes the final step in the 2017 acquisition of London-based CRM agency, Alchemy Worx, and unites two email industry leaders, SellUP CEO Allan Levy, and Alchemy Worx founder, Dela Quist, with a combined 20+ years of experience. Since the acquisition in 2017, Alchemy […]
SendForensics integrates Google Postmaster Tools data into its Email Deliverability Suite via the long-awaited (and much appreciated) Postmaster Tools API Beta. As the world’s most popular email domain, Gmail forms the bulk of most B2C contact lists, and with the rising popularity of own-domain GSuite implementations, increasingly B2B lists too. Now legitimate senders can ensure […]