Category: Press Releases
SparkPost recently announced it has secured $180 million from LLR Partners, NewSpring Capital and PNC Bank to invest in the next era of growth of its market-leading email technology. With the major shift to embrace and deploy digital marketing solutions in 2020 and beyond, B2C and B2B enterprises have turned to SparkPost to power their […]
SparkPost Marketing Leader & Email Practitioner Surveys Reveal 72% of People Feel Overworked SparkPost, recently released its annual Email Benchmark Report, titled Email In 2021 – The Trends, Behaviors, and Benchmarks Shaping Email In 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of COVID-19, and […]
Maropost has recently announced it appointed long standing friend to emailexpert, Dennis Dayman as Chief Privacy Officer (CPO). Dennis is a well known figure in the email and security industry and brings formidable experience to the role. Maropost has recently announced it appointed long standing friend to emailexpert, Dennis Dayman as Chief Privacy Officer (CPO). With matters […]
Some people think that email marketing and SEO have no contact points, and each requires separate actions and brings different results. But in reality, email marketing and SEO have a lot of unnoticeable interlinks. Maybe it’s time to look at email marketing and SEO as not two separate tools, but as a set of tools […]
Upland Software, Inc. has acquired Second Street Media, Inc., an audience engagement cloud software platform. Adding Second Street to Upland’s product portfolio will provide Upland’s customers the power to build promotions and email campaigns that grow revenue, customer databases, and consumer engagement. “Our customers need to deliver content experiences consumers enjoy interacting with and benefit […]
A Wrapup of 2020 Email Marketing Trends & 2021 Email Marketing Predictions. The usual flurry of the year-ahead type crystal ball predictions did not come to pass as we saw 2020 draw to a close, with more of a fizzle than a bang on the most part for many. Perhaps predictably the posts are a […]
A look back at the year that was So, what an exciting year it’s been. I’m sure most of us wonder if we can open our eyes again and get off this awful rollercoaster that was 2020. I started 2020 like this! When in reality, there were plenty of fireworks, but not the kind we […]
Validity, the most trusted leader in email deliverability, today announced its partnership with global email community, Emailexpert, to help businesses increase their return on email marketing programmes at Emailexpert’s 2020 Deliverability Summit, running on the 10th December. The virtual-only event brings together experts from across the email marketing community to share insights and knowledge on […]
Email Industries is proud to announce it has received a $50,000 Acceleration Grant from SCRA’s entrepreneurial program, SC Launch. On a mission to be the worldwide leader in email deliverability, Email industries has created tools that help marketing technology providers, agencies, and brands deliver more value to more inboxes with less risk. Since 2012, BlackBox, an email marketing […]
Klaviyo, a customer data and marketing platform for online businesses, today announced it has raised $200 million in Series C funding, led by Accel with participation from existing investor Summit Partners. The new financing brings Klaviyo’s total funding to date to $358.5 million. The investment will help further fuel Klaviyo’s rapid growth through R&D, hiring, […]
Warming up your IP/domain before sending an email. Think of it as the stretching exercises performed right before you begin working out. If you workout with a warmup, the chance of injuring your muscles is much higher. And the same is the case with emails. Running a full-fledged email campaign on an IP/domain that hasn’t […]
Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and […]