2014 Email Marketing Benchmarks Study from Silverpop

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Silverpop, recently announces the findings of its 2014 Email Marketing Benchmarks Study, which revealed that timely and automated personalized marketing messages were far more successful for businesses in engaging customers than emails generated manually by marketers without consideration of recent recipient actions.

The report studied emails sent by nearly 3,000 brands across 40 countries throughout 2013. Silverpop examined traditional customer engagement benchmarks and, for the first time, compared the performance of transactional versus non-transactional messages and automated versus manual messages. The study found that automated messages achieved an open rate nearly 15 percent higher and click-through rate nearly 79 percent higher than their manual counterparts, on average (median), indicating today’s buyers are most likely to engage with individualized messages delivered when it’s most relevant to them.

Among the notable findings were:

  • Transactional messages (emails triggered automatically by behaviors like purchases or account activity) sent by companies with results in the top-quartile have open rates four times higher than median open rates for non-transactional messages
  • Transactional messages also achieved a median click-through rate of 4.2 percent and click-to-open rate of 15.1 percent, compared to nontransactional messages at 1.5 and 9.9 percent, respectively
  • The overall median hard-bounce rate was just under 0.04 percent, indicating email marketers made list hygiene a top priority in 2013
  • Top quartile performers’ automated messages achieved click-through rates nearly 60 percent higher than manual sends and open rates more than double the median and five to 22 times higher than bottom-quartile performers

Nely Bonar Nely Bonar

Subscribe To Our Newsletter

Get Notified About Our Latest Posts - Updates every Monday

No Spam, Your Email will NOT be Shared

More To Explore

Mergers and Acquisitions

TowerData & FreshAddress Merged

TowerData, now celebrating 20 years in the industry has merged with FreshAddress. The merger is supported by a strategic investment from TZP Group a private

Press Releases

J2 Global is now Ziff Davis

J2 Global Inc. recently announced it intends to change its corporate name to Ziff Davis, Inc., upon completion of the planned spin-off of its Consensus

Do You Want To Collaborate?

drop us a line and we will be in touch