Tag: benchmark
Benchmark Email, a subsidiary of Polaris Software LLC, recently announced the release of Smart Content, the second in their new suite of artificial intelligence features. Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few simple inputs. “We see AI as […]
Campaign Monitor recently announced the release of its annual Benchmarks Report to provide marketers with insights about average performance metrics. The 2022 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group customers, finding that the highest open rates were in the education, non-profit and real estate industries, while the top click-to-open […]
SparkPost today announced it has launched SparkPost Deliverability Analytics. The new tools are slated to reduce the time and effort it takes SparkPost sending customers to make data-driven decisions quickly. SparkPost customers will be armed with data-based insights to triage email campaign performance issues early, and respond to those issues with a view to improving audience […]
Funding Following Surge in Demand for Data and Marketing Automation Platform Klaviyo recently announced that it has raised a $320 million Series D round of funding. The round was led by new investor Sands Capital. Other new investors include Counterpoint Global (Morgan Stanley), Whale Rock Capital Management, ClearBridge Investments, Lone Pine Capital, Owl Rock Capital, Glynn Capital, […]
A Wrapup of 2020 Email Marketing Trends & 2021 Email Marketing Predictions. The usual flurry of the year-ahead type crystal ball predictions did not come to pass as we saw 2020 draw to a close, with more of a fizzle than a bang on the most part for many. Perhaps predictably the posts are a […]
Impersonations have become pervasive, and are by far the most prevalent type of email-based attack ending up in business's inboxes. This is according to the third annual Email Security Challenges, Trends and Benchmarks survey report, released today by GreatHorn. Emphasizing the trend, nearly half of respondents (48.7%) reported seeing impersonations of people such as colleagues, [...]
The size of your list did not make it, how your list grows did though! Email Marketing Metrics – Measuring your Success Are you wondering if your email marketing is really worth it? The size of your mailing list doesn’t matter if you aren’t getting any closer to your goals. You need a reliable method […]
SparkPost recently released an infographic highlighting the results of their 2020 Retail Consumer Insights. The survey results were co-developed with a leading global survey software company SurveyMonkey. The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital purchases, and what brands are […]
FreshAddress, LLC, the leader in email marketing database services, today announced it successfully completed its 2020 Service Organization Control (SOC) 2 Type 1 audit. Impressively, the process revealed no exceptions, meaning that the company’s existing operational policies, data protection, & privacy protocols met or exceeded the highest of security standards. Achieving SOC 2 security compliance highlights the […]
Sign up for this exclusive webinar on Thursday January 28th, containing the latest industry stats and recommendations to ensure you’re making the most of this channel. GetResponse surveyed 1831 marketers on the effectiveness of email marketing campaigns and analyzed 704,090,593 emails. “The State of Email Marketing 2015 by Industry” is the largest global marketing research project in history. GetResponse, […]
After comprehensive audit, dmarcian’s website honored for consumer protection, security and privacy April 29, 2019 – dmarcian Inc. Brevard, NC– today announced that it has been named to the Internet Society’s latest Online Trust Alliance (OTA) Audit and Honor Roll. The Audit and Honor Roll is the de facto standard for recognizing website excellence in consumer protection, security, and responsible privacy practices for the world’s top companies. “dmarcian and the Online Trust Alliance share a vision for a safer Internet. The OTA has long supplied much needed advocacy and guidance for organizations…
dmarcian honored for consumer protection, security and privacy dmarcian has been named to the Internet Society’s latest Online Trust Alliance (OTA) Audit and Honor Roll. The Audit and Honor Roll is the de facto standard for recognizing website excellence in consumer protection, security, and responsible privacy practices for the world’s top companies. “dmarcian and the Online Trust Alliance share a vision for a safer Internet. The OTA has long supplied much needed advocacy and guidance for organizations looking to improve their online presence across many communities and technology areas. dmarcian’s inclusion in…