Tag: Marketing
GetResponse, marketing automation software, announces its conversion into a Polish joint-stock company. This change enables GetResponse to move forward with implementing an Employee Stock Option Plan (ESOP). In order to share business success with key employees and ensure they are directly impacted during times of accelerated growth, the development of an ESOP model was necessary “Our […]
Constant Contact recently announced it has signed a definitive agreement to acquire Vision6. The transaction is expected to close in the first quarter of 2022, subject to the satisfaction of customary closing conditions and regulatory approvals. Terms of the transaction were not disclosed. Vision6 is a trusted SMS and email marketing platform in Australia serving thousands of customers […]
Campaign Monitor recently announced the release of its annual Benchmarks Report to provide marketers with insights about average performance metrics. The 2022 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group customers, finding that the highest open rates were in the education, non-profit and real estate industries, while the top click-to-open […]
Audience Serv, an international customer acquisition and lead generation specialist, continues its international expansion with the acquisition of Emailbidding, an email marketing marketplace based in Porto. Emailbidding has been created and developed within Impacting Group, which is a holding for digital businesses. The acquisition brings together over 21 years of experience, worldwide operations, and more […]
SparkPost announces it has been granted ISO 27001 certification for its corporate systems and cloud products. SparkPost has long been trusted by some of the world’s most sophisticated enterprise-level email senders such as The New York Times, Zillow, Adobe and Booking.com. This new internationally recognized certification is the latest development demonstrating the company’s dedication to […]
Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation. The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company within the Redbrick portfolio. “Delivra offers in-depth knowledge in supporting digital entrepreneurs and SMBs with the delivery of marketing content through automated and personalized emails. Through […]
This post is not easy, and extreme personal circumstances necessitate. We again need your help. Do we continue Inbox Expo, Festival of Email and Deliverability Summit in 2022? Or should we focus solely on the emailexpert platform and offering our professional services directly? We would prefer the former but need to know that a community […]
Inbox Suite, an innovative AI-powered email marketing platform, is launching in December 2021. The platform allows modern marketing teams to create stronger customer engagement, implement data-driven strategies, and increase revenues in their email marketing programs using machine learning algorithms. Inbox Suite is developed by the iAge Technologies team, which has more than 15 years of […]
The Emailexpert team would like to congratulate Komal Helyer & Mark Ash with the great news. Today, Spotler Group announced the acquisition of UK-based Purepromoter Limited (trading as Pure360), a leading B2C marketing platform, extending its ability to offer powerful omnichannel marketing automation software in the B2C and e-commerce markets. With a string of 5-star […]
Litmus recently announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic’s dynamic content automation and AI-driven product recommendations. “Customers are basing purchase decisions on brands that can provide them with a connected, customized experience whenever they want, wherever they want. With […]
Netcore Cloud announced the appointment of Chantal Capablanca as Country Head for Australia and New Zealand. This appointment comes in line with Netcore Cloud’s aspirations to strengthen its global presence and drive its market share in strategic markets through acquisitions. Enabling these aspirations, Chantal brings with her a wealth of experience in marketing & technology […]
Red Sift has become the new partner in the Domain-based Message Authentication, Reporting & Conformance (DMARC) and Brand Indicators for Message Identification (BIMI) space for Netcore Cloud DMARC is a standard email authentication protocol while BIMI using a VMC (Verified Mark Certificate) is an emerging specification around trademarked logo display in email as a reward for reaching DMARC […]