Tag: Marketing

GR0, recently announced the acquisition of QuaGrowth, an Email Marketing agency dedicated to helping eCommerce brands grow and scale. QuaGrowth will initially keep its brand identity intact but will formally operate GR0’s Email/SMS marketing service offering to new and existing customers. QuaGrowth CEO Jason Boehle will take on the new title of Director, Email & SMS Marketing, and […]

Litmus recently announces new capabilities to help boost personalization and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimize efficiency across the entire email workflow. Email marketers can activate integrations in one centralized location which results in […]

Apple’s adoption of BIMI in iOS 16 and macOS Ventura creates a sense of urgency for brands to adopt the security standard for email identification. Red Sift today announced that OnDMARC, its all-in-one solution for Brand Indicators for Message Identification (BIMI) implementation, fully prepares organizations to display their brand logos in forthcoming BIMI-supported Apple email clients. The […]

The Email Marketing Conference with an anticipated attendance of more than 200, Inbox Expo has become an industry reference among the top international events for the email marketing industry. In 2021 Apple co-Founder Steve Wozniak stating that he was happy to endorse Inbox Expo in Valencia and talked about email being important in his life. Attendees join […]

UpCity has announced the results of a survey that reviews perspectives from both small business owners and email marketing experts to provide insight on how their email campaign initiatives have shifted for a post-COVID world. The 2022 Email Marketing Study gathers data from more than 600 business owners and email marketing professionals throughout the United States and […]

Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced the launch of the Boulevard Marketing Suite, a collection of tools that help customers streamline and simplify their email marketing strategy. Seamlessly integrated into the Boulevard dashboard, the suite enables self-care professionals to quickly and easily create, execute, track, and maintain email […]

Vercom announced its acquisition of MailerLite, and its subsidiary products MailerSend and MailerCheck. Today MailerLite operates mainly in the US and Western Europe, which together account for more than 70% of the company’s revenue. MailerLite has over 1.4MM+ users in 180 markets. Over the past 3 years, MailerLite’s average annual revenue grew by 43% each year and reached […]

ActiveCampaign has acquired the Postmark and DMARC Digest service offerings. Both Postmark and DMARC Digests further advance ActiveCampaign’s ability to offer the power of transactional messaging with sales and marketing automation alongside CRM. “Our commitment to our customers has been to help them grow by maximizing customer experience with automation and today, we continue to […]

 Campaign Monitor recently announced new SMS capabilities, giving marketers more opportunities to drive engagement and loyalty with their customers across channels. Managing multiple marketing channels from a single platform means customers can create powerful, cohesive marketing programs – no plug-ins or integrations required. “With email and SMS working together, our customers have an easy way […]

Netcore Cloud bets big on Personalization with its investment of close to $100 mn to acquire a majority stake in US-based, search-personalization company Unbxd Inc. It will also be infusing additional funding into Unbxd to propel the company’s growth in developed markets.  “The coming MarTech era will be defined by budget shifts from Adtech to […]

Today Validity, the leading provider of data quality and email marketing success solutions, announced it has acquired MailCharts, a platform that powers data-driven campaign planning for ecommerce marketing teams. The addition of MailCharts to the Validity product portfolio empowers email marketers to launch more creative and further optimized campaigns that immediately impact a brand’s revenue, and it […]

Klaviyo recently announced new features to help give brands more ownership over their growth by delivering exceptional customer experiences across all communication channels. Announced at the company’s latest Klaviyo Product Event, the new offerings enable brands to more easily build opted-in customer lists, launch SMS programs for marketing and support channels, gather insight into past performance, […]