Tag: Email Marketing

ReachMail has created a short cartoon, the “Five Killers of Good Email Design”. Starring the infamous email villains Mr. Red X, Mr. Distortion and friends, the “Five Killers of Good Email Design” explains how email marketers can avoid these common issues relating to email design. Marketers crafting mobile friendly responsive email designs will find this […]

BlueHornet Networks recently released its 2014 Consumer Views of Email Marketing report. The results highlight important findings about consumer behavior and sentiment toward email marketing as well as consumer interactions with brands, and their use of social media and text messaging. The survey includes response data from a national panel of more than 1,000 consumers between the ages of […]

FreshAddress presented with Chapman Cubine Adams +Hussey (CCAH), the Environmental Defense Fund (EDF), and Mothers Against Drunk Driving (MADD) on a panel teaching nonprofit organizations how to leverage their email list during the Direct Marketing Association Nonprofit Federation (DMANF) NY Nonprofit Conference. Panelists included Brenna Holmes, VP of Digital, Interactive Department, CCAH, Emily Stevenson, Online Fundraising […]

As a company that represents the majority of email service providers in our industry, our biggest thrill is to see our ESP network thrive.  We strive to understand our clients.  To do so, we must appreciate the undulating terrain these ESPs experience and to bear witness to their successes and challenges.  We have found that […]

Silverpop, recently announces the findings of its 2014 Email Marketing Benchmarks Study, which revealed that timely and automated personalized marketing messages were far more successful for businesses in engaging customers than emails generated manually by marketers without consideration of recent recipient actions. The report studied emails sent by nearly 3,000 brands across 40 countries throughout 2013. Silverpop […]

Marketing Automation Platform Autopilot, formerly Bislr,  recently announced it has raised $10mm Series B financing led by Rembrandt Venture Partners with participation from Southern Cross Venture Partners, Blackbird and personal investments from Tim Draper, and Terry & Katrina Garnett. As part of the funding round, Scott Irwin, Partner at Rembrandt Venture Partners will join the […]

Dave and Ben making the announcement to the Campaign Monitor Team Australia’s largest ever venture capital investment in technology was made in the past few days. Campaign Monitor secured $250 Million dollars in investment, as reported in the Financial Review in the past hour. The email service provider has grown to become a leader in […]

We have some great offline and online courses lined up for you in the coming months – so why not check them out and see if one (or more!) is suitable for you? The Art of Persuasion: Leveraging Psychology within your Email Programme – April 30th 2014, London Email Marketing Masterclass – London; May 22nd 2014, Brussels; 2nd June […]

More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% of respondents said they planned to use email marketing to increase holiday sales in 2014. Key findings from the MailChimp Holiday Email Marketing survey: Holiday […]

Join this Masterclass, with trainer, Kath Pay of Plan to Engage on January 30th, London. Come and delve into what makes your customers and subscribers tick, discover what motivates them and learn how to deliver engaging and successful campaigns by leveraging this knowledge. During the course of the day, we will look at how we can […]

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable, […]

A new report released by Return Path is titled ‘The Tabbed Inbox: How Gmail Changed the Way Consumers Engage with Promotional Messages’.” The research found that the forecasts of email marketing’s decline in the tabbed inbox are largely wrong. According to Return Path, although some industry sectors have seen slight declines in key email marketing […]