Join this Masterclass, with trainer, Kath Pay of Plan to Engage on January 30th, London.
Come and delve into what makes your customers and subscribers tick, discover what motivates them and learn how to deliver engaging and successful campaigns by leveraging this knowledge. During the course of the day, we will look at how we can maximise this wonderful channel to convert and retain our customers and subscribers, and how, with a bit of forethought and elbow-grease, we can increase conversions, whilst keeping our customers and subscribers engaged. Be prepared to be inspired, stimulated and challenged!
You’ll walk away with lots of ideas and practical tips to implement immediately, as well as some longer-term strategic ideas to implement in the future. So join us in an interactive one-day workshop that goes beyond the technical know-how of sending out a campaign.
What’s in it for you?
You’ll learn:
- How to build a holistic email marketing strategy, aimed at supporting business objectives.
- How to use advanced segmentation techniques and leverage behavioural data.
You’ll understand:
- How to use psychological triggers to drive the desired action.
- How to leverage customer touch points to deliver a relevant and personalised experience.
You’ll be able to:
- Identify gaps and opportunities for improvement in your email marketing programme.
- Implement a testing strategy and schedule aimed at increasing conversions & ROI.
