Tag: Digital Marketing

Validity recently announced it has entered into a definitive agreement to acquire Return Path, the market leader in email deliverability. Terms of the transaction were not disclosed, and the acquisition is expected to close in the coming weeks. Tens of thousands of organizations in over 150 countries across the world rely on Validity’s current solutions – […]

 Email consulting and professional services firm Trendline Interactive recently announced the acquisition of Canadian email agency Inbox Marketer, further strengthening Trendline’s strategy, data management and analytics service offerings. “Forward-thinking organizations are embracing digital transformation, and email is the digital channel they look to first,” said Morgan Stewart, CEO of Trendline Interactive. “While new technologies allow marketers to […]

SendinBlue, a fast-growing digital marketing suite for SMBs, acquired top German competitor Newsletter2Go; a move that comes just over a year after their €30 million Series-A funding round led by Partech. The French-based company will leverage this acquisition to build on its already explosive growth in 2019 and beyond. In sheer numbers, the newly formed […]

Leading software provider and the fastest growing company in Toronto hires tech investment banker TORONTO, ON--(Marketwired - February 28, 2017) - Maropost, the leading global provider of on-demand digital marketing, sales, commerce, and infrastructure solutions, today announced that Joseph Schirripa Read More › The post Maropost Appoints CIBC Capital Markets Executive Joseph Schirripa as Chief Financial Officer appeared first on Maropost.

Maropost, the leading enterprise digital marketing startup: -- shows five year revenue growth of over 3,800 per cent -- counts Mercedes-Benz, Rolling Stone & SHOP.com among customers -- is launching a new product in 2017 TORONTO, ON and NEW YORK, Read More › The post Maropost, One of Canada’s Fastest-Growing Tech Companies, Partners with Elephant and Highland Europe appeared first on Maropost.

Salesforce recently announced Salesforce Connections 2015. Held in conjunction with the Salesforce World Tour in New York, more than 15,000 people are expected to register to attend the three-day event, and hundreds of thousands are expected to join online. Salesforce Connections will take place June 16-18, 2015, at the Jacob K. Javits Center in New York. Register […]

Salesforce recently delivered the 2015 State of Marketing report. Based on a survey of more than 5,000 marketers globally, the second annual report found marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tracking, mobile apps and email marketing in an effort to create cohesive customer journeys. In addition, 84 […]

There are 3 main steps in the conversion process within email. 1: Convert to open 2: Convert to click 3: Convert to final objective (generally on landing page) In this post, we’re focusing on #2 and #3. When creating call-to-actions, be mindful of the fact that email is a Push Channel and the website is […]

AWeber invites marketing professionals to Philadelphia to attend ASCEND Digital Marketing Summit 2014, October 22-24. The two-day conference will include an all-star roster of marketing experts delivering strategies and tactics, and will give attendees practical takeaways to help their organizations achieve business growth through digital marketing. Philadelphia’s Mayor Michael Nutter has been invited to kick-off ASCEND followed by two days packed with […]

 Acxiom recently announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications. Together, Acxiom and LiveRamp become the industry-leading solution for bringing offline customer data online with better matching, more connectivity and faster onboarding. The combination accelerates Acxiom’s vision of a connected ecosystem that delivers […]

Most digital marketing budget is focussed on getting new business: like getting high in search rankings and appearing in ads on the right sites (& never buy an email list!). All of these result in directing people to your web-site, preferably dedicated landing pages based on the source and reason for the traffic. So basically converting strangers through their own […]

If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different.  You will also be aware of the ground being […]