Tag: Digital Marketing

Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and […]

SAP SE announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver […]

Movable Ink, a leading software company powering creative personalization for the world’s largest brands, today announced it has raised $30 million in a Series C funding round with capital from Contour Venture Partners, Intel Capital and Silver Lake Waterman. Movable Ink has raised $39 million in funding to date. Since its founding in 2010, Movable [...]

Validity, a trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years, while adding several critical new features not found in any other [...]

Engagement and Clicks are Crucial to the Success of Your Email Marketing Efforts Last time I wrote on EmailExpert, I tackled a very fundamental question about email marketing campaigns: what should your email marketing campaign look like. And in it, I explored two classic options; namely, an email newsletter or a 1:1 email communications letter, […]

Is email automation for lead generation a viable prospect? Not only is it possible to utilise email automation for lead generation, but done well you can see unparalleled R.O.I from email. No matter what the nature of your business or how long you have been in operation, lead generation is very likely one of the […]

Choosing email marketing software for the first time can seem daunting, sometimes more so when selecting a new ESP. If you want another more detailed post, we recently published about how to choose an email marketing platform in 2020. There are at least 10 Critical ‘C’ Features to Consider When Making any Email Marketing Software […]

There are plenty of online marketing techniques out there today such as facebook marketing, twitter, instagram marketing and so forth. However there is one digital marketing technique that has stood the test of time for me, providing over impressive results in my decade long career online; and that is email marketing. The reason why I […]

In my experience as a Digital Marketing consultant, I have often been asked this question. Unfortunately, there is not a simple answer as it will depend on the individual business or organisation as to which system will work best for their situation. Let’s take a deeper dive into modern CRM’s and compare them with the […]

Understanding Your Digital Marketing Toolbox As the adage goes, “Rome wasn’t built in a day.” People normally reserve the right for this quote to businesses and monolithic structures. However, at the end of the day, I feel that of all the conceptual tools in a digital marketing toolbox, this ancient saying can easily be applied […]

Why Active Campaign is a good Email Marketing solution for growing small businesses. Active Campaign is an Email Marketing Platform known for its automations and segmentations. Whilst a step up from the simplicity of MailChimp, it’s more sophisticated features and customer journey automations enable this platform to integrate into a broader digital marketing funnel with […]

The stats are based on a survey of hundreds of senior digital marketing decision-makers at consumer-facing SMB companies in the US and Canada. Chicago and Toronto (MarTech Advisor): While the news is filled with e-commerce and retail concerns over how Read More › The post Survey Reports 60% of Marketers Ignore Consumer Expectations; Still Rely on Single-Channel Customer Engagement appeared first on Maropost.