SendinBlue acquired German competitor Newsletter2Go

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SendinBlue, a fast-growing digital marketing suite for SMBs, acquired top German competitor Newsletter2Go; a move that comes just over a year after their €30 million Series-A funding round led by Partech. The French-based company will leverage this acquisition to build on its already explosive growth in 2019 and beyond. In sheer numbers, the newly formed entity resulting from the acquisition will now serve a customer base of nearly 80,000 businesses in 160 countries with over 250 employees across offices in France, the USA, India, and now, Germany.
Following the purchase of Newsletter2Go, SendinBlue is positioned as the unequivocal European solution for small businesses seeking a completely GDPR-compliant digital marketing platform.


Armand Thiberge, founder and CEO of SendinBlue, expressed his delight over the acquisition: “With the implementation of the GDPR, Europe has demonstrated its ability to shape the modern digital landscape. The SendinBlue team shares this ambition as we strive to build a Europe-based digital marketing juggernaut that is, first and foremost, aimed at respecting online user privacy. For organizations concerned with data confidentiality, our new French-German partnership is the premier alternative to solutions hosted on other continents.”


Christoph Beuck, founder and CEO of Newsletter2GO, shared the same enthusiasm and vision: “For us here at Newsletter2Go, joining SendinBlue is a tremendous opportunity to accelerate our development and team up to create an industry heavyweight that empowers European businesses to grow while strongly respecting data protection and privacy practices. We’re particularly vigilant about this topic in Germany, and it’s a priority that we share with SendinBlue.

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