Email consulting and professional services firm Trendline Interactive recently announced the acquisition of Canadian email agency Inbox Marketer, further strengthening Trendline’s strategy, data management and analytics service offerings.
“Forward-thinking organizations are embracing digital transformation, and email is the digital channel they look to first,” said Morgan Stewart, CEO of Trendline Interactive. “While new technologies allow marketers to connect with customers in increasingly personal and relevant ways, marketers also need to deploy the right people and processes to fully leverage these tools. Inbox Marketer bolsters our ability to identify quick wins and implement strategic solutions that drive digital marketing transformation.”
“We are excited to combine two leading email agencies into an integrated team of over 140 email professionals across North America,” said Geoff Linton, CEO and Founder of Inbox Marketer. “In addition to increased capacity and scale, the combination allows us to offer clients a more robust set of email marketing solutions including strategy, operations, creative, technology, analytics, deliverability, and privacy.”
Founded in 2002, Inbox Marketer has established itself as Canada’s premier email marketing agency by providing actionable insights and expertise in implementing integrated technologies. Over the years, they invested significantly in ETL (Extract, Transform, Load), data management and visualization tools, which allow them to execute on real-time data and rapidly deliver complex email programs at scale. Their client roster includes enterprise clients from the Financial, Insurance, Telco and Retail sectors.
Since Morgan Stewart and Andrew Kordek founded Trendline in 2010, they have focused on bringing together the very best talent across all facets of email marketing. “Inbox Marketer has an incredibly talented team of email marketing professionals,” said Morgan Stewart. “The combined strength of Trendline and Inbox Marketer will help us to continue building customer-centric, data-driven and performance-led email marketing programs so our clients can stay ahead of the competition.”This news follows Trendline’s September 2018 acquisition of Inbox Pros, the industry leader in email deliverability, privacy and compliance, as well as deliverability training and certification.
Trendline Interactive is backed by Growth Catalyst Partners (GCP), a lower-middle market private equity firm that invests in information, marketing and tech-enabled services businesses. “Email is the backbone of digital marketing and a critical channel for large enterprise organizations looking to connect with customers and prospects,” said James O’Callaghan, Principal at GCP. “We are excited to announce this transaction and believe the combination of Trendline and Inbox Marketer creates the leading email consulting and professional services firm in North America, and is well positioned to help Fortune 500 companies with their email and digital transformation initiatives.”
