Hightouch, a fast-growing software company has announced it has raised $12.1 million in Series A financing led by Amplify Partners, increasing its total funding to $14.2 million.
Hightouch syncs customer data from the data warehouse to various SaaS such as CRM, email automation, and customer support tools thereby offering tools that modern business use to communicate with customers. Integrations exist for Acoustic, ActiveCampaign,Braze, Iterable, Hubspot, Mailchimp, Marketo, Outreach, Klaviyo, SalesForce, SendGrid and others.
Tim Jenkins, senior director of strategy and analytics at Lucidchart said “Hightouch has opened up all kinds of use cases, such as sending real-time notifications of new opportunities to Slack, sending custom audience lists to ad platforms such as Adwords and Bing to enable targeted advertising, and sending product activity data into Marketo for personalized email campaigns—and we’re just scratching the surface!”
Hightouch has stated it will use the new funding to support product development and innovations that will empower less technical business teams to harness the power of data in the tools they use every day.
“Our vision is to make data accessible and useful to everyone within a company,” said Kashish Gupta, co-founder of Hightouch.
This round also includes participation from new investor Bain Capital Ventures and returning investors Y Combinator and Afore Capital, as well as angel investors such as the founders and CEOs of companies like Datadog, Clearbit, Okta, Segment, Materialize, Pendo, and mParticle.
“As the cloud data warehouse has become the source of truth for organizations’ data, we’ve seen a massive market opportunity emerge for a new set of tools that help operationalize and extract value from that data,” said Lenny Pruss, general partner at Amplify Ventures. “For us, the decision to partner with Hightouch was easy. We were convinced by their category-defining product, expansive vision, and the quality of the team.”
Hightouch’s approach to data integration, called Operational Analytics, extends the usage of the data warehouse beyond its typical purpose—analytics—into new use cases that enable data to power workflows such as sending emails and alerting sales reps.