Tag: Salesforce
Litmus recently announces new capabilities to help boost personalization and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimize efficiency across the entire email workflow. Email marketers can activate integrations in one centralized location which results in […]
A market research reports business based out of India, Fortune Business International has analysed the email marketing software sector and judged it will be seeing significant growth over the next 5 years. According to their analysis the global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a Compound […]
Hightouch, a fast-growing software company has announced it has raised $12.1 million in Series A financing led by Amplify Partners, increasing its total funding to $14.2 million. Hightouch syncs customer data from the data warehouse to various SaaS such as CRM, email automation, and customer support tools thereby offering tools that modern business use to communicate with customers. Integrations exist […]
ActiveCampaign launched its inaugural Developer Fund. This program offers financial support to app developers who create tools that will help ActiveCampaign’s customers continue to grow their businesses. Developers interested in applying to the ActiveCampaign Developer Fund can submit an application here. ActiveCampaign is accepting applications from developers, startups, and agencies who can create an integration with the […]
SparkPost today announced it has launched Inbox Tracker on Salesforce AppExchange, offering deliverability analytics to users, enabling them to monitor and optimize their email marketing programs in real time to get more emails to the inbox. A fully-integrated version of Inbox Tracker is now available to users via AppExchange, providing the ability to take action using […]
SparkPost announced it has acquired Taxi for Email, the email design and productivity platform that enterprise-level email teams use to make better performing email, quicker and at larger scale. The addition of Taxi for Email into the SparkPost portfolio further expands SparkPost’s ability to help the world’s largest enterprise level senders reliably reach the inbox, with […]
Funding Following Surge in Demand for Data and Marketing Automation Platform Klaviyo recently announced that it has raised a $320 million Series D round of funding. The round was led by new investor Sands Capital. Other new investors include Counterpoint Global (Morgan Stanley), Whale Rock Capital Management, ClearBridge Investments, Lone Pine Capital, Owl Rock Capital, Glynn Capital, […]
ActiveCampaign surpasses US $165 million annual recurring revenue (ARR) and announces US $240 million in a Series C financing round to further enhance its position in the CXA category and improve the customer experience of more companies around the globe. The round, which brought total financing raised to date to US $360 million, was led […]
Litmus today announces new capabilities to further enable effective collaboration among marketers without additional resources or marketing technology. Updates include enhanced integrations with Salesforce Pardot and email intelligence leader, SparkPost, allowing users even more seamless workflows for pre-send testing wherever they build emails. Simultaneously, email marketers increase speed and efficiency with Litmus Builder upgrades allowing […]
Movable Ink, a leading software company powering creative personalization for the world’s largest brands, today announced it has raised $30 million in a Series C funding round with capital from Contour Venture Partners, Intel Capital and Silver Lake Waterman. Movable Ink has raised $39 million in funding to date. Since its founding in 2010, Movable [...]
Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing, one of the segments analyzed and sized in this study, is forecast to grow at over 13.3% […]
The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute's semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment [...]