Salesforce

In a move that signals the deepening “agentification” of the B2B marketing stack, Salesforce has announced a definitive agreement to acquire Qualified, the conversational sales and marketing platform. This deal, reportedly valued between $1 billion and $1.5 billion, marks a significant milestone in Salesforce’s aggressive pivot toward autonomous AI agents. For the emailexpert community, this […]

Salesforce announced financial results for the third quarter of its 2026 fiscal year, ending October 31, 2025. The company reported total revenue of $10.3 billion, an increase of 9% year‑over‑year (8% in constant currency), with subscription and support revenue of $9.7 billion, up 10% year‑over‑year. Key Financial Highlights Business and Growth Metrics Salesforce’s current remaining […]

Litmus recently announces new capabilities to help boost personalization and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimize efficiency across the entire email workflow. Email marketers can activate integrations in one centralized location which results in […]

A market research reports business based out of India, Fortune Business International has analysed the email marketing software sector and judged it will be seeing significant growth over the next 5 years. According to their analysis the global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a Compound […]

Hightouch, a fast-growing software company has announced it has raised $12.1 million in Series A financing led by Amplify Partners, increasing its total funding to $14.2 million. Hightouch syncs customer data from the data warehouse to various SaaS such as CRM, email automation, and customer support tools thereby offering tools that modern business use to communicate with customers. Integrations exist […]

ActiveCampaign launched its inaugural Developer Fund. This program offers financial support to app developers who create tools that will help ActiveCampaign’s customers continue to grow their businesses. Developers interested in applying to the ActiveCampaign Developer Fund can submit an application here. ActiveCampaign is accepting applications from developers, startups, and agencies who can create an integration with the […]

SparkPost today announced it has launched Inbox Tracker on Salesforce AppExchange, offering deliverability analytics to users, enabling them to monitor and optimize their email marketing programs in real time to get more emails to the inbox. A fully-integrated version of Inbox Tracker is now available to users via AppExchange, providing the ability to take action using […]

SparkPost announced it has acquired Taxi for Email, the email design and productivity platform that enterprise-level email teams use to make better performing email, quicker and at larger scale. The addition of Taxi for Email into the SparkPost portfolio further expands SparkPost’s ability to help the world’s largest enterprise level senders reliably reach the inbox, with […]

Funding Following Surge in Demand for Data and Marketing Automation Platform  Klaviyo recently announced that it has raised a $320 million Series D round of funding. The round was led by new investor Sands Capital. Other new investors include Counterpoint Global (Morgan Stanley), Whale Rock Capital Management, ClearBridge Investments, Lone Pine Capital, Owl Rock Capital, Glynn Capital, […]

ActiveCampaign surpasses US $165 million annual recurring revenue (ARR) and announces US $240 million in a Series C financing round to further enhance its position in the CXA category and improve the customer experience of more companies around the globe. The round, which brought total financing raised to date to US $360 million, was led […]

Litmus today announces new capabilities to further enable effective collaboration among marketers without additional resources or marketing technology. Updates include enhanced integrations with Salesforce Pardot and email intelligence leader, SparkPost, allowing users even more seamless workflows for pre-send testing wherever they build emails. Simultaneously, email marketers increase speed and efficiency with Litmus Builder upgrades allowing […]

Movable Ink, a leading software company powering creative personalization for the world’s largest brands, today announced it has raised $30 million in a Series C funding round with capital from Contour Venture Partners, Intel Capital and Silver Lake Waterman. Movable Ink has raised $39 million in funding to date. Since its founding in 2010, Movable [...]

Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing, one of the segments analyzed and sized in this study, is forecast to grow at over 13.3% […]

The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute's semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment [...]

Salesforce a global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2020 Magic Quadrants in three categories: CRM Customer Engagement Center, Field Service Management, and Sales Force Automation. CRM Customer Engagement Center and Field Service Management Salesforce was named as a Leader in the Gartner Magic Quadrant [...]

The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]

When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any email marketing program. You can’t get the information you’ll need to create a thoughtful email marketing program without the information typically contained within a CRM. Here’s a guide to what […]

Agile CRM is positioned as an affordable, mid-range complete business management software. What originally started as a CRM (hence the name Agile CRM), has morphed into a tool with a mind-spinning number of features.

SalesForce Ventures joins Investors backing Outreach  Outreach closed a $50 million funding round. Outreach remains a unicorn in the growing sales engagement category despite the turbulent times. The Outreach platform helps professionals utilise email for clients b2b sales journeys. Outreach also announced the expansion of its executive team today with the hiring of Melissa Fisher as its chief financial […]

According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]

TORONTO, July 24, 2018—Today, Maropost, the innovating force in Marketing and Sales technology, announced that Dustin Deno will be joining the company as Senior Vice President of Sales. Deno joins Maropost from Salesforce, where he most recently served as the Read More › The post Maropost Names Salesforce Executive Dustin Deno as SVP Sales appeared first on Maropost.

Validity, a global leader in data quality and compliance, announced today that it has completed another acquisition, adding BriteVerify – a market leading email verification network – to its data integrity platform. Since 2009, BriteVerify has helped thousands of world-class brands including Oracle, MailChimp, ReturnPath, Marketo and Salesforce verify over 500 million email addresses each month which […]

Salesforce recently announced Salesforce Connections 2015. Held in conjunction with the Salesforce World Tour in New York, more than 15,000 people are expected to register to attend the three-day event, and hundreds of thousands are expected to join online. Salesforce Connections will take place June 16-18, 2015, at the Jacob K. Javits Center in New York. Register […]

Message Systems recently announced it has raised $27 million in funding, for a total amount of $65 million to date. New investor Hercules Technology Growth Capital and existing Message Systems’ investors LLR Partners and NewSpring Capital participated in this round. Separately, Message Systems secured a new $8 million line of credit for working capital purposes, also […]

Salesforce recently delivered the 2015 State of Marketing report. Based on a survey of more than 5,000 marketers globally, the second annual report found marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tracking, mobile apps and email marketing in an effort to create cohesive customer journeys. In addition, 84 […]

Campaign Monitor recently announced the acquisition of GetFeedback.  GetFeedback’s pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys.  The acquisition will accelerate Campaign Monitor’s growth in the $5B market for email marketing and online survey software. “We couldn’t be more excited to bring GetFeedback into the Campaign Monitor […]