We have a 1st place winner! Dinara Prudovskaya from Moscow is the winner of our Mars Martian Landing competition. We want to thank all the entrants and the judges for their time and effort. There were several runners up and the creativity shown has blown us away.
Take a look through each of the winning entries below and the judges comments to see what you can learn about making your next email campaign out of this world.
About the competition
To celebrate the (yes fictional) upcoming landing of the first human beings on Mars, we ran a competition to prepare an Email Campaign for the next generation of colonists on Mars during the Festival of Email.
You did not need to be an astronaut to enter and was open to all our delegates!
All a delegate needed to do was create an Email Campaign for the first Human Settlement on Mars.
Entrants were advised “before you start to work on your competition, think through the following questions: Who will be on the first Martian settlement? What will they do on Mars? How will they get there? How will they get back? Could you imagine making a new world? What best subject line would you use? Think about what you can tell to people who have the opportunity to create a new world.”
The competition opened on 7th June Submission and closed 16th June MIDNIGHT PST.
Judges: Lauren Meyer, Matthew Vernhout, Paul Airy, Samar Owais, Kait Creamer
- Accessibility – Paul Airy, Founder, Beyond the Envelope. Email Specialist, Communisis
- Design – Kait Creamer, CRM Marketing Manager, Framer
- The Copy – Samar Owais, Email Strategist & Copywriter, SamarOwais.com
- Overall – Lauren Meyer, EVP of Product Marketing & Brand Strategy, SocketLabs and Matthew Vernhout, VP, Deliverability Netcore
- Congrats! You’re in the Martisnasor Team now
- Life sustaining activities for earthlings
- Mars is a sweet place
Email Campaign – Congrats! You’re in the Martisnasor Team now
From Our Judges:
Paul Airy – Accessibility
This included the most accessibility features, including live text, semantic elements, a bullet-proof button and good colour contrast (except on the links)
Kait Creamer – Design
“As a non-native Dutch speaker who frequently needs live text, my votes are for…”
Samar Owais – Copyright
“I finally have a winner! There were some incredibly creative emails but I found that the winner to me is the email that stuck to the brief. For me the winner is Dinara from Lead Team (Congrats! You’re in the Martiansor Team now!)
And it’s really just one email that stuck to the brief which was to create a campaign for those who have confirmed they plan to be Martiansor asking them to confirm they will be martians
Their subject line is on point. (Congrats! You’re in the Martisnasor Team now) <- It’s clear and highlights why they’re being emailed.
It asks them to confirm they still want to go to Mars,
It’s short and to the point.
As a first email in a series of emails that will obviously go out in a campaign like this, it’s the perfect first step.”
Team – Dinara Prudovskaya, Project Manager, LeadTeam
Team – Email Soldiers
Email Campaign – Mars is a sweet place
Team – Email Soldiers
From Our Judges
My #3 choice had a wonderful email and click-worthy subject line, but the email (while a joke) was missing a CTA! I would have totally purchased some chocolate from their “store” since the mail was fun enough. IMO, every email should have a CTA (and purpose beyond pure amusement). Props to Email Soldiers for using a domain that is at strict DMARC enforcement!
Other Campaigns mentioned
“Welcome to Mars! You’ve left something on Earth”
(This included live text and good colour contrast (except on the ‘Attention’ text and footer))”
Team Email Soldiers
Feedback from Participants
Participants need to create a unique Single Email Campaign for the Human settlement on Mars.
It can be a Welcome campaign for those who have confirmed they plan to be Martiansor asking them to confirm they will be martians
Participants can submit up to 6 designs each\Companies, Agencies and Teams can make Submissions
Participants can use any tools they use every day in their Email Marketing life.
Festival of Email Swag,
WInners will be awarded books authored by email geeks in our community.