Silverpop, recently announces the findings of its 2014 Email Marketing Benchmarks Study, which revealed that timely and automated personalized marketing messages were far more successful for businesses in engaging customers than emails generated manually by marketers without consideration of recent recipient actions.
The report studied emails sent by nearly 3,000 brands across 40 countries throughout 2013. Silverpop examined traditional customer engagement benchmarks and, for the first time, compared the performance of transactional versus non-transactional messages and automated versus manual messages. The study found that automated messages achieved an open rate nearly 15 percent higher and click-through rate nearly 79 percent higher than their manual counterparts, on average (median), indicating today’s buyers are most likely to engage with individualized messages delivered when it’s most relevant to them.
Among the notable findings were:
Nely Bonar
06/13/2014