Tag: Sender

SparkPost recently announced it has secured $180 million from LLR Partners, NewSpring Capital and PNC Bank to invest in the next era of growth of its market-leading email technology. With the major shift to embrace and deploy digital marketing solutions in 2020 and beyond, B2C and B2B enterprises have turned to SparkPost to power their […]

Warming up your IP/domain before sending an email. Think of it as the stretching exercises performed right before you begin working out. If you workout with a warmup, the chance of injuring your muscles is much higher. And the same is the case with emails. Running a full-fledged email campaign on an IP/domain that hasn’t […]

SendForensics integrates Google Postmaster Tools data into its Email Deliverability Suite via the long-awaited (and much appreciated) Postmaster Tools API Beta. As the world’s most popular email domain, Gmail forms the bulk of most B2C contact lists, and with the rising popularity of own-domain GSuite implementations, increasingly B2B lists too. Now legitimate senders can ensure […]

Without much fanfare last week a new weapon in the anti-spam arsenal was released and a new industry term was born, the SPBL (Service Provider Block List). The brainchild of Rob McEwen of invaluement the new service enables email server administrators to block spam emanating from the shared IP customers of ESPs (email service providers) […]

Validity, a trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years, while adding several critical new features not found in any other [...]

Zero-trust sender identity company now has more DMARC clients under management, more clients at enforcement, and is the fastest-growing DMARC vendor according to their study of publicly available DNS records. Valimail, a provider of zero-trust, identity-based anti-phishing solutions, announced that as of June 1 it now manages DMARC for more organizations — with more domains [...]

New ESP-friendly Email Verification Service, AlfredKnows, Has Officially Begun Testing Email Industries® reveals next-generation email deliverability tool. Email marketing technology providers are encouraged to apply for free beta access. Augusta, GA – Email Industries, a provider of innovative email marketing technology solutions, is proud to announce their new email deliverability and compliance product which is […]

The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]

Is email automation for lead generation a viable prospect? Not only is it possible to utilise email automation for lead generation, but done well you can see unparalleled R.O.I from email. No matter what the nature of your business or how long you have been in operation, lead generation is very likely one of the […]

Why continually rent something when you can buy it all in one go and own it entirely? Surely a one-off payment is preferable to weekly or monthly installments? Isn’t renting always more expensive than outright purchase?   In nearly all cases the answer to these questions would be a resounding ‘Yes’. But there is one […]

Pepipost a now well established ESP from the Netcore family of companies, is an ESP that has made its name known for its Email Deliverability service, that ensures deliverability of marketing, bulk and transactional emails mainly through an Email API and SMTP service. This is my Pepipost review, an honest look as a first time […]

Facebook has not had that much success with email traditionally. They had previously offered users a facebook email address, and then that service was withdrawn. Meg Coffey discovered they have (re) entered the space, but now looking to work on the sender-side of the email equation. Send marketing emails from your page? What new sorcery […]