Sender

Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Apple Mail to display brand logos beside authenticated email, securely, at scale and in a standardized manner. BIMI provides a secure, uniform framework enabling email inboxes globally to display […]

Apple’s adoption of BIMI in iOS 16 and macOS Ventura creates a sense of urgency for brands to adopt the security standard for email identification. Red Sift today announced that OnDMARC, its all-in-one solution for Brand Indicators for Message Identification (BIMI) implementation, fully prepares organizations to display their brand logos in forthcoming BIMI-supported Apple email clients. The […]

Red Sift today announced that it raised $54 million in Series B funding. Highland Europe led the round with participation from new and existing investors, including Sands Capital, MMC Ventures, and Oxford Capital Partners. Sam Brooks, partner at Highland Europe, and Michael Graninger, partner at SANDS Capital, will join the company’s Board of Directors. The […]

SparkPost announces it has been granted ISO 27001 certification for its corporate systems and cloud products. SparkPost has long been trusted by some of the world’s most sophisticated enterprise-level email senders such as The New York Times, Zillow, Adobe and Booking.com. This new internationally recognized certification is the latest development demonstrating the company’s dedication to […]

We are great fans of long beta periods for ensuring a platform is stable and reliable, and when long time supporter of emailexpert, Email Industries announced the launch of a new solution that had been in beta for many years we are only too happy to share. They promise some enterprise grade functionality but as […]

In a move that signals the expanding size of the on-premise email MTA market SocketLabs, an emailexpert Festival of Email sponsor, has today announced it has completed its acquisition of EmailNinjas, a specialist agency that specialises in working with clients wishing to deploy on-premise MTA’s.  Mike Hillyer, CEO & Founder of EmailNinjas has a long history in the email […]

SparkPost today announced it has launched SparkPost Deliverability Analytics. The new tools are slated to reduce the time and effort it takes SparkPost sending customers to make data-driven decisions quickly. SparkPost customers will be armed with data-based insights to triage email campaign performance issues early, and respond to those issues with a view to improving audience […]

A recent study shows that when brands display logos in their email communications it can boost open rates and interaction levels, that according to a new survey released today by Red Sift in partnership with Entrust, a leader in identity, payments and data protection. This echoes findings publishied by the BIMI working group stating “Companies like Verizon […]

The AuthIndicators Working Group — developers of Brand Indicators for Message Identification — announced an exciting development from Google. Their Gmail product is now supporting BIMI, bringing years of efforts and collaboration to fruition. Companies like Verizon Media, which owns Yahoo Mail, have seen an increase in engagement by an average of 10% when inboxes display logos next […]

Gmail support for BIMI and growing brand adoption accelerate momentum for strong email authentication standards and Verified Mark Certificates (VMCs) Entrust today announced general availability of its Verified Mark Certificates (VMCs) to support the Brand Indicators for Message Identification (BIMI) standards for strong email sender authentication. This move comes on the heels of Google’s announcement […]

Paubox, recently announced a new feature to the Paubox Email Suite, Zero Trust Email. Zero Trust Email was developed to help healthcare organizations protect their sensitive data and protected health information (PHI) from cybersecurity attackers. As more than 93% of healthcare organizations report falling victim to at least one security breach in the last three years, a solution to […]

SparkPost announced it has acquired Taxi for Email, the email design and productivity platform that enterprise-level email teams use to make better performing email, quicker and at larger scale. The addition of Taxi for Email into the SparkPost portfolio further expands SparkPost’s ability to help the world’s largest enterprise level senders reliably reach the inbox, with […]

SparkPost recently announced it has secured $180 million from LLR Partners, NewSpring Capital and PNC Bank to invest in the next era of growth of its market-leading email technology. With the major shift to embrace and deploy digital marketing solutions in 2020 and beyond, B2C and B2B enterprises have turned to SparkPost to power their […]

Warming up your IP/domain before sending an email. Think of it as the stretching exercises performed right before you begin working out. If you workout with a warmup, the chance of injuring your muscles is much higher. And the same is the case with emails. Running a full-fledged email campaign on an IP/domain that hasn’t […]

SendForensics integrates Google Postmaster Tools data into its Email Deliverability Suite via the long-awaited (and much appreciated) Postmaster Tools API Beta. As the world’s most popular email domain, Gmail forms the bulk of most B2C contact lists, and with the rising popularity of own-domain GSuite implementations, increasingly B2B lists too. Now legitimate senders can ensure […]

Without much fanfare last week a new weapon in the anti-spam arsenal was released and a new industry term was born, the SPBL (Service Provider Block List). The brainchild of Rob McEwen of invaluement the new service enables email server administrators to block spam emanating from the shared IP customers of ESPs (email service providers) […]

Validity, a trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years, while adding several critical new features not found in any other [...]

Zero-trust sender identity company now has more DMARC clients under management, more clients at enforcement, and is the fastest-growing DMARC vendor according to their study of publicly available DNS records. Valimail, a provider of zero-trust, identity-based anti-phishing solutions, announced that as of June 1 it now manages DMARC for more organizations — with more domains [...]

New ESP-friendly Email Verification Service, AlfredKnows, Has Officially Begun Testing Email Industries® reveals next-generation email deliverability tool. Email marketing technology providers are encouraged to apply for free beta access. Augusta, GA – Email Industries, a provider of innovative email marketing technology solutions, is proud to announce their new email deliverability and compliance product which is […]

The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]

Is email automation for lead generation a viable prospect? Not only is it possible to utilise email automation for lead generation, but done well you can see unparalleled R.O.I from email. No matter what the nature of your business or how long you have been in operation, lead generation is very likely one of the […]

Why continually rent something when you can buy it all in one go and own it entirely? Surely a one-off payment is preferable to weekly or monthly installments? Isn’t renting always more expensive than outright purchase?   In nearly all cases the answer to these questions would be a resounding ‘Yes’. But there is one […]

Pepipost a now well established ESP from the Netcore family of companies, is an ESP that has made its name known for its Email Deliverability service, that ensures deliverability of marketing, bulk and transactional emails mainly through an Email API and SMTP service. This is my Pepipost review, an honest look as a first time […]

Facebook has not had that much success with email traditionally. They had previously offered users a facebook email address, and then that service was withdrawn. Meg Coffey discovered they have (re) entered the space, but now looking to work on the sender-side of the email equation. Send marketing emails from your page? What new sorcery […]

Validity announced that it has entered into a definitive agreement to acquire email analytics and deliverability provider 250ok. Since 2011, 250ok has developed email management software and innovative tools used by businesses of every size. With this acquisition, Validity broadens its optimization capabilities across the global ecosystem of email service providers. Email remains a critical […]

SparkPost recently announced the intent to acquire eDataSource, provider of email deliverability solutions and performance insights.  SparkPost powers the world’s largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource’s inbox performance insights and reputation management will help SparkPost deliver the first fully integrated email sending and analytics platform. According to […]

Leading the cybersecurity industry in being the best in the world and the best for the world dmarcian is proud to announce that it has earned B Corporation® certification from B Lab®, a nonprofit organization that serves a global movement of people using business as a force for good. “It’s one thing to be part of a successful company,” says Shannon Draegen, dmarcian Chief Operating Officer, “but when we use that success for the greater good—to connect to each other, to the community around us, and to the larger environment—it elevates…

Online Security Services Now More Accessible for Community Banks November 12th, 2018 – With trust at the heart of the bank-to-customer relationship, community banks strive to compete with mega banks in their ability to secure their online banking and email communication channels. As a whole, community banks with limited IT staff are particularly vulnerable to email, web, and online attacks from bad actors.  Fortunately, open standard technologies exist today for community banks to cost-effectively address cyber vulnerabilities and achieve the same level of security of national banks. .Bank and DMARC make…

talosintelligence.com borderware.com ReturnPath SenderScore.org https://ipcheck.proofpoint.com www.cyren.com/security-center/ip-reputation-check https://www.ers.trendmicro.com/reputations MCafee Trusted Source https://trustedsource.org/sources/index.pl Google  

Intel Security resently released the findings of their phishing quiz which tested consumer knowledge of, and ability to detect, phishing emails. The quiz presented 10 emails compiled by Intel Security and asked respondents to identify which of the emails were phishing attempts designed to steal personal information and which were legitimate. Of the approximately 19,000 […]

Message Systems recently announced it has raised $27 million in funding, for a total amount of $65 million to date. New investor Hercules Technology Growth Capital and existing Message Systems’ investors LLR Partners and NewSpring Capital participated in this round. Separately, Message Systems secured a new $8 million line of credit for working capital purposes, also […]

Port25 Solutions is excited to announce the next major iteration of its leading email delivery solution, PowerMTA. Along with new innovative features, an even higher performing version of PowerMTA, Enterprise Plus, is also being released that specifically addresses the performance requirements demanded by today’s volume senders and service providers running on modern hardware. Port25’s PowerMTA software has led […]

As a company that represents the majority of email service providers in our industry, our biggest thrill is to see our ESP network thrive.  We strive to understand our clients.  To do so, we must appreciate the undulating terrain these ESPs experience and to bear witness to their successes and challenges.  We have found that […]