Tag: Campaign Monitor
Campaign Monitor recently announced new SMS capabilities, giving marketers more opportunities to drive engagement and loyalty with their customers across channels. Managing multiple marketing channels from a single platform means customers can create powerful, cohesive marketing programs – no plug-ins or integrations required. “With email and SMS working together, our customers have an easy way […]
Campaign Monitor recently announced the release of its annual Benchmarks Report to provide marketers with insights about average performance metrics. The 2022 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group customers, finding that the highest open rates were in the education, non-profit and real estate industries, while the top click-to-open […]
The Campaign Monitor Group of companies has just announced its merger with Cheetah Digital on Linkedin. “Proud to announce our merger with Cheetah Digital! Cheetah is a leading pioneer in digital marketing technology, offering end-to-end data, marketing, and loyalty solutions. Together, we will be expanding our capabilities to serve our clients even better… and to shape […]
Campaign Monitor announced the launch of Email Academy, online email training to help anyone using an email marketing platform take their strategy to the next level. Email Academy was created to help email marketers, small business owners and newsletter publishers “think outside the inbox” with easy-to-follow, on-demand courses and tutorials to follow at any pace, with […]
A market research reports business based out of India, Fortune Business International has analysed the email marketing software sector and judged it will be seeing significant growth over the next 5 years. According to their analysis the global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a Compound […]
CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing […]
Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing, one of the segments analyzed and sized in this study, is forecast to grow at over 13.3% […]
Choosing the right email service provider, literally dozens of blogs have been written on the subject, hopefully this post provides a fresh perspective for 2020. I was ready to post when an old friend and veteran Inbox Expo panelist Dennis Dayman announced his latest Email Unplugged Podcast was going to be on the self same […]
There are plenty of online marketing techniques out there today such as facebook marketing, twitter, instagram marketing and so forth. However there is one digital marketing technique that has stood the test of time for me, providing over impressive results in my decade long career online; and that is email marketing. The reason why I […]
According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]
Five positives and five negatives Campaign Monitor is a popular email marketing platform, particularly for smaller businesses or those with a lower marketing budget. So, what are the benefits and drawbacks from someone who uses this platform regularly for both general public communications and marketing to niche professionals? I’ve used several popular email platforms – […]
Facebook has not had that much success with email traditionally. They had previously offered users a facebook email address, and then that service was withdrawn. Meg Coffey discovered they have (re) entered the space, but now looking to work on the sender-side of the email equation. Send marketing emails from your page? What new sorcery […]