LiveIntent today announced a $32.5 million growth equity investment led by FTV Capital in addition Battery Ventures, First Round Capital and Shasta Ventures made significant investment.
After VC funding of almost $5MN dollars came their series B funding at $ 8MN with investors including Shasta Ventures and First Round Capital. Then series C funding led by Bullpen Capital resulted in $20MN invested, and now LiveIntent with no signs of slowing down takes this $32MN in growth funding.
One requirement was that FTV Capital partner Liron Gitig joins the LiveIntent. The funding will be used to enhance the technology platform that offers marketers a privacy-safe solution that leverages the anonymized email address for people-based marketing.
Dave Hendricks, president of LiveIntent speaking to emailexpert said “LiveIntent is excited to work with its email partners to expand the use of CRM retargeting and help brands effectively market to people, not pixels.”
LiveIntent does not send email perse, it works with 450 brands and 750 publishers in a unique way. The platform promises to reach 92 million anonymized unique users every month and state half are on mobile.
“At LiveIntent, we are using the anonymized email address as a unique identifier to target individuals and measure campaign effectiveness across everything from the digital world of online shopping and browsing through to brick and mortar stores,” said LiveIntent founder and CEO Matt Keiser.
“Their unique platform, with its decisioning business logic and prediction modeling capabilities, enables advertisers and publishers to successfully leverage email in a way that has never been done before: ads can now be optimized at the time an email is opened by leveraging anonymized first-party data. We are highly impressed with the way LiveIntent’s strong, proven management team has executed to drive robust growth with its distinctive offering.” said Liron Gitig, partner at FTV Capital.
In 2015 LiveIntent has been named one of Forbes’ Most Promising Companies. In addition to doubling in size, revenue and reach in 2014, it also opened up its first international office in London. Nely Bonar
06/18/2015
