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Jan 11
Inbox Expo & Spotler Bring the Best of Email Marketing to Valencia, Spain

Inbox Expo, a groundbreaking email marketing, security, privacy and CRM event, is returning to Valencia, Spain from February 27th to March 1st. The three-day event brings together email marketing experts, thought leaders and industry professionals from around the world, with delegates registered from over 18 countries coming together to network and discover the latest trends […]

Jan 06
Spamhaus Monthly Malware Digest 

Spamhaus and abuse.ch have teamed up this month to release their monthly malware digest, helping organisations and users protect themselves from online threats and malicious software. The final report for 2022 is now available. In the report, Spamhaus examined data collected by abuse.ch’s open platforms, which collect, track and share resources related to malware campaigns […]

Dec 28
AI’s role in Email Marketing

AI is becoming increasingly important in digital marketing, many already using AI tools to automate tasks and improve segmentation strategies. Automation and AI chatbot technology will replace traditional human operators in customer service roles, while email marketers must develop new skills to understand and work with these technologies. The use of Artificial Intelligence in email marketing is set to become more widespread over time, giving those who embrace it an advantage.

Dec 21
Email Marketing Trends 2023 – Halon Report

The Halon Email Marketing Trends Report for 2023 suggests that despite challenging economic trends, email marketing is continuing to be a preferred channel by consumers due to its high ROI.

Dec 20
First Ever Independent International Email Marketing Benchmark Report

The Global Data & Marketing Alliance (GDMA) and the DDMA have collaborated to create the first-ever International Email Benchmark Report.

Dec 20
Balance Point Up Investment in Shift Paradigm

Shift Paradigm, a digital transformation provider, recently announced the acquisition of Ergo, a world-class email marketing company based in New York City. The investment was supported by Balance Point Capital Advisors LLC and its affiliated fund Balance Point Capital Partners II, L.P. Growth Catalyst Partners (“GCP”), a middle market private equity firm and majority owner […]

Dec 20
Bloomreach Achieve 100% Uptime for Cyber Week

As the peak shopping season shifted into high gear, Bloomreach, a leading Commerce Experience Cloud, powered millions of marketing campaigns, searches and pageviews for its 850 global customers without fail. This impressive feat was accomplished over Cyber Week with no interruptions, this was the second time they offered 100% uptime through cyber week, achieving the […]

Dec 20
SpamAssassin now International, Embraces DMARC

The Apache project SpamAssassin is celebrating a major milestone with the release of version 4.0 of their open-source software. The news was revealed by Kevin A. Mcgrail, 2023 keynote speaker for Inbox Expo, and Chair Emiritus of Apache SpamAssassin. The news has been highly anticipated by users of the software for some time. SpamAssassin is […]

Dec 19
Spotler €30MN Investment Explained

Spotler Group, a leading European marketing technology provider, and title sponsor of the 2023 Inbox Expo in Valencia, has raised €30 million from new and existing shareholders. This comes hot on the heels of the announcement of over $60mn in investment in MessageGears. Investors are far from spooked by the martech space. They have recently […]

Dec 16
Twitter Axes Revue Email Newsletter Platform

Twitter, Inc., the San Francisco, California-based social media giant and owner of Revue, announced that after January 18, 2023, users will no longer be possible to access the Revue platform. All data will be deleted at that time. The Revue platform was an email newsletter service that made it easy to create, curate, and send […]

Dec 15
Still No Solution after GoDaddy Shuttered Jilt

A marketing tool used by thousands of online stores has closed its doors permanently this year. Jilt, an email marketing platform that was purchased by GoDaddy as part of its acquisition of SkyVerge, announced that it was shutting down after nearly ten years in business to make way for a new eCommerce Email Marketing solution, […]

Dec 14
Fast Tracked Domain & IP Reputation Warming

Emailexpert were thrilled to be able to help create a customer case study that showcased Pure360 a leading British ESP now part of the Spotler Group and Postmastery assisting with an MTA platform migration and reputation warming plan. With tens of millions of messages sent daily, billions sent monthly the planning, preparation and migration to […]