Our Latest Posts

eBay said beginning later today it will be asking eBay users to change their passwords because of a cyberattack that compromised a database containing encrypted passwords and other non-financial data including user email address. After conducting extensive tests on its networks, the company said it has no evidence of the compromise resulting in unauthorized activity for […]

I was humbled to be able to interview Sri Harsha of the Gmail Anti-Spam team at length recently, visiting him in person at the Google Campus in Palo Alto, it gave me the opportunity to ask a great deal of questions and get clarifications in a face-to-face setting. I thank Google for allowing Sri to take the […]

Port25 Solutions recently surveyed over 120 Email Service Providers. Here is what they found. To frame this article we segmented ESPs by specific volume and funding mode. Public, Venture-Backed and Private Companies. This post will help VCs sort through the noise for optimized strategic investment opportunities within the industry to ascertain dramatic growth. This post is the […]

Dave and Ben making the announcement to the Campaign Monitor Team Australia’s largest ever venture capital investment in technology was made in the past few days. Campaign Monitor secured $250 Million dollars in investment, as reported in the Financial Review in the past hour. The email service provider has grown to become a leader in […]

We have some great offline and online courses lined up for you in the coming months – so why not check them out and see if one (or more!) is suitable for you? The Art of Persuasion: Leveraging Psychology within your Email Programme – April 30th 2014, London Email Marketing Masterclass – London; May 22nd 2014, Brussels; 2nd June […]

More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% of respondents said they planned to use email marketing to increase holiday sales in 2014. Key findings from the MailChimp Holiday Email Marketing survey: Holiday […]

Adestra and Port25 Solutions recently announced  that Adestra has chosen Port25’s flagship product PowerMTA™ for the outbound digital messaging infrastructure of its platform, MessageFocus. In a statement released by Adestra, CEO Henry Hyder-Smith said, “We are currently sending a rapidly increasing volume of digital messages, and we expect that trend to continue. PowerMTA™ is a great fit because it takes the […]

Join this Masterclass, with trainer, Kath Pay of Plan to Engage on January 30th, London. Come and delve into what makes your customers and subscribers tick, discover what motivates them and learn how to deliver engaging and successful campaigns by leveraging this knowledge. During the course of the day, we will look at how we can […]

If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable, […]

A new report released by Return Path is titled ‘The Tabbed Inbox: How Gmail Changed the Way Consumers Engage with Promotional Messages’.” The research found that the forecasts of email marketing’s decline in the tabbed inbox are largely wrong. According to Return Path, although some industry sectors have seen slight declines in key email marketing […]

Antwerp: November 5th 2013 (in Dutch) with Tamara Gielen London: November 19th 2013 with Kath Pay In this half-day event you will discover the 5 reasons why your email marketing campaigns do not produce the desired response and how to fix them.  Through examples and case studies, you will discover where most mistakes are made ??and how they can be avoided. What […]

Earlier today a man I have significant amounts of respect for published a white paper “The Great Deliverability Myth”, the main premise of the paper is something that I whole heartedly agree with, however I think Ken Magill has over simplified the situation in the Delivra publication. Essentially he states that relationships with ISP’s is absolute […]