Our Latest Posts

I see claims relating to deliverability all the time, 98% this, 99% that.. and little irks me more than pushy sales people (we  can end with a full-stop right there) with little knowledge of delivery, deliverability or reputation quoting SenderScore and (sometimes) other metrics in a meaningless fashion, because they are taken out of, or […]

In the first of a new series of posts to call out #BS you may be hearing in the mainstream press or general industry chatter. This post is on the ‘Gmail Privacy Scandal’ that does not exist. Over the past week much mainstream media has devoted screenspace, print and even broadcast media to the privacy […]

There are a number of regulations surrounding email marketing which differ according to whether you are targeting an individual or an organisation so it’s important to keep up-to-date with the latest legislation and best practice. The revised laws in the United Kingdom are a year old now, yet it appears many people in direct marketing […]

There is no question that digital messaging affords huge opportunities for charities, just last year The Red Cross raised in excess of $30 million via mobile. Over the christmas period experiential marketing agency Switch raised in excess of $16,000 in one email campaign for a small charity in St. Louis and as we come to […]

Welcome to the second in a series of posts focusing on questions received from participants during and after a recent webinar on the topic. Last time, we talked about open rates and metrics. Today’s questions focus on soft bounces. After the webinar, an attendee e-mailed me the following question: How many times should a recipient soft bounce […]

Most digital marketing budget is focussed on getting new business: like getting high in search rankings and appearing in ads on the right sites (& never buy an email list!). All of these result in directing people to your web-site, preferably dedicated landing pages based on the source and reason for the traffic. So basically converting strangers through their own […]

It has become quite the thing to get social share links into emails. Often called SWYN  an abbreviation of “share with your network”. The idea is to provide as many viral options as possible for recipients to spread the word. ReTweet to tweet a link to everyone who follows you and Facebook Like are the […]

Here’s Part 4 in the ‘Email Anatomy’ series, where Andy Thorpe from Pure360 takes a looks at footers and the all important content of an email.  He talks about legal stuff as well, it’s essential stuff. Content This is the main bit of the email where your words and links are. Obviously the content varies […]

There’s a lot to think about when building an email; from name, footers, testing and of course the all important content itself.  Here’s Part 3 in the ‘Email Anatomy’ series, where Andy Thorpe of Pure360 takes a look at Banners and Headers of an email. Banner It’s popular to have a bit of a banner […]

In this article we will be profiling and interviewing Andrew Barrett who is currently employed at the ESP Real Magnet, known to many as “The knight errant” he can be found on Twitter at @hey4ndr3w We were very pleased at the opportunity afforded to us by Andrew as he has a significant amount of experience in the […]

I recently hosted my first Deliverability webinar for my employer – if you missed it, you can catch the recorded version any time. We spent about 40 minutes looking at a few key concepts that senders should understand to begin to actively manage and improve deliverability. We received a number of compliments from attendees after the session, […]

There’s a lot to think about when building an email; headers, footers, testing and of course the content itself.  Here’s Part 2 in ‘Email Anatomy’ series, where Andy Thorpe from Pure360 takes you through the from name, reviewing the preview pane appearance and pre-headers. From name This is the bit in the inbox that shows […]