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If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different.  You will also be aware of the ground being […]

There is a growing subculture emerging in the Email Industry.   This narrow subculture is built around the role of the Email Deliverability consultant.  These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability.  Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance, or ensuring […]

Usually, before a couple marries, they engage in hundreds of intimate, layered conversations, in an effort to establish realistic expectations and build a foundation for a successful marriage.  The same principle can and should apply in the context of a business partnership.  As with any partner, in business or otherwise, at the outset of each […]

For the past few years, the eec’s Measurement Accuracy Roundtable has been conscientiously working to standardize email metrics. Standardizing these metrics is crucial to improving the quality of reporting and to enhance the creditability of the email industry. As part of the standardization goal, the Roundtable seeks congruent email reporting across existing Email Service Providers. The email […]

In Inbox Reserve parts oneandtwo, we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints. In part III below, we’ll identify challenges that are inherent with acquiring a subscribers social data points and what the benefits are to your brand once harnessed. Challenge:  Develop a Preference […]

Using fresh social data points gathered from an advanced preference center, future marketing based messaging will place your friends’ names or actions in the subject lines of emails associated with a given brand.  These personalized subject lines are a key tool for increasing your brand’s ability to engage subscribers, dramatically increase open rates and manufacture […]

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase […]

The email industry’s latest buyout happened a few days ago and we witnessed a highly reputable email monitoring and deliverability reputation company Pivotal Veracity agree to buyout terms from Unica, an Email Service Provider with  gunpowder. Unica is attempting to be a “one-stop shop” for marketers that utilize their suite of services and with the […]

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways.  It has the potential to establish critical ground rules with both newfound and dormant subscribers.  When subscribers are awarded mission control to continuously manage their preferences, the amount of information that marketers can glean […]

What is a good open (render) rate?  What percentage of my emails were actually delivered to the inbox?  How many clicks should I get on an average email mailing?  What is the average unsubscribe rate for each mailing?  Who are my Social Influencers?  Are my subscribers engaged? Most questions that savvy marketers share are more […]

When healthy discussions take place in the Email Industry, they tend to give birth to new ideas. Collectively, we reinforce these ideas by sharing them with our peers through blogs and commentary. One such discussion covered the collection process of email addresses. Specifically, the topic was discovering more efficient ways to streamline the collection process […]

The coming Gold Rush with Domain-Based Reputation So, what are the benefits to a solid domain-based reputation?  What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers influence my deliverability?  Is my domain portable? The […]