Our Latest Posts

Cheetah Digital recently announced today it has acquired Wayin, a global leader in zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive hyper-personalized, real-time experiences and meaningful customer engagement across all channels and stages of the customer lifecycle. Marketers Turn to […]

 Mapp recently announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a Mapp company – while simultaneously remaining a stand-alone solution. Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to collect, analyze, and activate their data […]

Publicis Groupe recently announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation (NYSE: ADS), at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple. Based on pro-forma 2018 numbers, the transaction is 12.5% accretive to headline EPS and 18.3% […]

Centerbridge Partners, L.P. (“Centerbridge”) recently announced that funds advised by Centerbridge completed at the end of June the acquisition of IBM’s marketing platform and commerce software offerings (the “Company”). The Company is now a standalone organization and the largest independent marketing cloud, providing a comprehensive suite of AI-powered solutions that address today’s complex marketing and […]

AWeber Now Empowers Use of Dynamic & Interactive Content with AMP for Email AMP for Email is now available to AWeber customers CHALFONT, PA—July 1, 2019—AWeber, a leading small business email marketing and automation platform, today announced support of the new Accelerated Mobile Pages (“AMP”) for Email framework. As the first email service provider for small businesses to support AMP’s framework, AWeber now enables customers to send powerful email messages that engage Gmail-users through interactive and dynamic content. Yahoo! mail, Microsoft’s Outlook.com, and Mail.Ru will also support AMP for Email. Through…

MessageMedia acquires ClickSend on 1st July 2019 for an undisclosed amount.

Product demand highlights ecommerce companies’ increasing requirements for solutions that simplify customer engagement, bringing Maropost new customer wins CHICAGO - IRCE, Booth #1339, June 26, 2019 (GLOBE NEWSWIRE) The post Maropost to Demo Cross-Channel Customer Engagement Solutions at IRCE Amid Rapid Corporate Growth appeared first on Maropost.

The most successful brands today are those that have created engaged audiences and an exceptional customer experience. They have managed to humanize the most unsentimental of buying processes, and somehow made it look easy. The post Technology Tools and Customer Engagement: It’s Complicated appeared first on Maropost.

Leading the cybersecurity industry in being the best in the world and the best for the world dmarcian is proud to announce that it has earned B Corporation® certification from B Lab®, a nonprofit organization that serves a global movement of people using business as a force for good. “It’s one thing to be part of a successful company,” says Shannon Draegen, dmarcian Chief Operating Officer, “but when we use that success for the greater good—to connect to each other, to the community around us, and to the larger environment—it elevates…

There is no “best” email vendor. There is only the best one for your organization. The Email Vendor Guide from Red Pill Email is the vendor-neutral source that will help you find it. The post 2019 Red Pill Email Vendor Guide appeared first on Maropost.

ACTITO has acquired SmartFocus in June 2019. SmartFocus is a cloud-based digital marketing platform founded in 1999. The company is headquartered in London and operates throughout the world with a strong presence in Europe (due to its historic headquarters in Paris) and in North America. SmartFocus works with clients from a wide array of sectors […]

Hi, everyone! Today I share the mic with Ross Andrew Paquette, CEO of Maropost, which provides powerful, easy-to-use, enterprise-grade software solutions to scale your sales and marketing. The post How Maropost Saw a 5-Year Growth of Over 12,000% by Hiring the Best Team appeared first on Maropost.