Category: Email Marketing Blogs
A collection of the freshest content and archived blogs going back ten years. emailexpert shares thoughts and insight from seasoned leaders and fresh email ninjas. When seeking leading insight into the email marketing space, the email expert blogs are sure to deliver.
As a company that represents the majority of email service providers in our industry, our biggest thrill is to see our ESP network thrive. We strive to understand our clients. To do so, we must appreciate the undulating terrain these ESPs experience and to bear witness to their successes and challenges. We have found that […]
Port25 Solutions recently surveyed over 120 Email Service Providers. Here is what they found. To frame this article we segmented ESPs by specific volume and funding mode. Public, Venture-Backed and Private Companies. This post will help VCs sort through the noise for optimized strategic investment opportunities within the industry to ascertain dramatic growth. This post is the […]
We have some great offline and online courses lined up for you in the coming months – so why not check them out and see if one (or more!) is suitable for you? The Art of Persuasion: Leveraging Psychology within your Email Programme – April 30th 2014, London Email Marketing Masterclass – London; May 22nd 2014, Brussels; 2nd June […]
Adestra and Port25 Solutions recently announced that Adestra has chosen Port25’s flagship product PowerMTA™ for the outbound digital messaging infrastructure of its platform, MessageFocus. In a statement released by Adestra, CEO Henry Hyder-Smith said, “We are currently sending a rapidly increasing volume of digital messages, and we expect that trend to continue. PowerMTA™ is a great fit because it takes the […]
Join this Masterclass, with trainer, Kath Pay of Plan to Engage on January 30th, London. Come and delve into what makes your customers and subscribers tick, discover what motivates them and learn how to deliver engaging and successful campaigns by leveraging this knowledge. During the course of the day, we will look at how we can […]
If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable, […]
Antwerp: November 5th 2013 (in Dutch) with Tamara Gielen London: November 19th 2013 with Kath Pay In this half-day event you will discover the 5 reasons why your email marketing campaigns do not produce the desired response and how to fix them. Through examples and case studies, you will discover where most mistakes are made ??and how they can be avoided. What […]
Earlier today a man I have significant amounts of respect for published a white paper “The Great Deliverability Myth”, the main premise of the paper is something that I whole heartedly agree with, however I think Ken Magill has over simplified the situation in the Delivra publication. Essentially he states that relationships with ISP’s is absolute […]
I see claims relating to deliverability all the time, 98% this, 99% that.. and little irks me more than pushy sales people (we can end with a full-stop right there) with little knowledge of delivery, deliverability or reputation quoting SenderScore and (sometimes) other metrics in a meaningless fashion, because they are taken out of, or […]
In the first of a new series of posts to call out #BS you may be hearing in the mainstream press or general industry chatter. This post is on the ‘Gmail Privacy Scandal’ that does not exist. Over the past week much mainstream media has devoted screenspace, print and even broadcast media to the privacy […]
There are a number of regulations surrounding email marketing which differ according to whether you are targeting an individual or an organisation so it’s important to keep up-to-date with the latest legislation and best practice. The revised laws in the United Kingdom are a year old now, yet it appears many people in direct marketing […]
There is no question that digital messaging affords huge opportunities for charities, just last year The Red Cross raised in excess of $30 million via mobile. Over the christmas period experiential marketing agency Switch raised in excess of $16,000 in one email campaign for a small charity in St. Louis and as we come to […]