Category: Email Marketing Blogs

Welcome to the second in a series of posts focusing on questions received from participants during and after a recent webinar on the topic. Last time, we talked about open rates and metrics. Today’s questions focus on soft bounces. After the webinar, an attendee e-mailed me the following question: How many times should a recipient soft bounce […]

Most digital marketing budget is focussed on getting new business: like getting high in search rankings and appearing in ads on the right sites (& never buy an email list!). All of these result in directing people to your web-site, preferably dedicated landing pages based on the source and reason for the traffic. So basically converting strangers through their own […]

It has become quite the thing to get social share links into emails. Often called SWYN  an abbreviation of “share with your network”. The idea is to provide as many viral options as possible for recipients to spread the word. ReTweet to tweet a link to everyone who follows you and Facebook Like are the […]

Here’s Part 4 in the ‘Email Anatomy’ series, where Andy Thorpe from Pure360 takes a looks at footers and the all important content of an email.  He talks about legal stuff as well, it’s essential stuff. Content This is the main bit of the email where your words and links are. Obviously the content varies […]

There’s a lot to think about when building an email; from name, footers, testing and of course the all important content itself.  Here’s Part 3 in the ‘Email Anatomy’ series, where Andy Thorpe of Pure360 takes a look at Banners and Headers of an email. Banner It’s popular to have a bit of a banner […]

In this article we will be profiling and interviewing Andrew Barrett who is currently employed at the ESP Real Magnet, known to many as “The knight errant” he can be found on Twitter at @hey4ndr3w We were very pleased at the opportunity afforded to us by Andrew as he has a significant amount of experience in the […]

I recently hosted my first Deliverability webinar for my employer – if you missed it, you can catch the recorded version any time. We spent about 40 minutes looking at a few key concepts that senders should understand to begin to actively manage and improve deliverability. We received a number of compliments from attendees after the session, […]

There’s a lot to think about when building an email; headers, footers, testing and of course the content itself.  Here’s Part 2 in ‘Email Anatomy’ series, where Andy Thorpe from Pure360 takes you through the from name, reviewing the preview pane appearance and pre-headers. From name This is the bit in the inbox that shows […]

Subject lines are what get you the opens. There is lots of advice about subject lines and it is the most popular bit of an email to test, this is so you get to find out what works for you.  Here are some key takeaways for you to help your email marketing out… LengthMost people […]

Many of you will have been aware that there was a passage of Canada’s strict new electronic messaging bill imminent. Recently the Canadian Senate voted to adopt the legislation, and it has now been enacted by Royal Assent. Canada may be the last of the G8 countries to adopt an anti-spam law, but it is […]

Coming to the end of the year and looking forward to 2011 you will probably be looking at maximising the ROI from your email marketing campaigns. It is worth bearing in mind then that the quality of your list is defined by the subscription process. Sure your list is 100% opt-in, yet still you find […]

Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention.  Because of persistent issues with spam, messages face continued scrutiny.  In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind.  The question is, what kinds of […]