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Category: Email Marketing Blogs

A collection of the freshest content and archived blogs going back ten years. emailexpert shares thoughts and insight from seasoned leaders and fresh email ninjas. When seeking leading insight into the email marketing space, the email expert blogs are sure to deliver.

Apr 28
eCommerce Summit @Yourdesk

Join us for an exclusive line up of renowned industry speakers at this online eCommerce Summit, May 27-29 2015. We’re offering a jam-packed agenda full of insights, training and expertise –  all delivered online to you for FREE @YourDesk. LIVE  hourly sessions cover topics including email marketing, customer journey optimisation, copywriting, segmentation, personalisation, user experience […]

Apr 04
StreamSend: Franchise Email Marketing Guide

StreamSend shares a guide with franchise marketers and agencies on how to build a centralized email marketing program that boosts local sales and enhances brand loyalty while controlling the brand on a corporate level. Franchise Email Marketing: Benefits and Best Practices for a Centralized Approach lays out the key steps for success. “Knowing that emails are […]

Feb 21
Email Buyer’s Guide from Lyris

Lyris recently released the “Buyer’s Guide to Email Solutions for Publishing Media and Entertainment Companies.” The guide helps publishing, media and entertainment (PME) companies capitalize on industry best practices to effectively select and implement audience-messaging solutions that fit their unique needs and drive revenue growth. The PME industry has seen its world transformed by the […]

Jan 28
How to create subject lines that increase conversions

Be honest. How much time do you give your email subject lines? If you throw them together quickly after all your time has gone into creating the email content, then our next FREE webinar is for you – all about how to create subject lines to improve your email marketing conversion rates. Full of practical tips […]

Dec 12
Case Study: Emma, Inc

AT A GLANCE Over the past 4 years, email service provider Emma has experienced 35% annual growth in email volume from its new and existing clients. Emma’s services include email automation, audience segmentation, mobile email marketing, and integration with CRM solutions, eCommerce platforms, and social networks. Emma adopted the PowerMTA infrastructure to drive its email messaging services to 45,000-plus customers in […]

Nov 28
StreamSend: 10 Ways Email Templates Make it Easy to Reach Holiday Customers

StreamSend shows how agencies and marketers can use email templates to easily create holiday email marketing campaigns that attract leads and generate sales during the 2014 holiday season. “The holidays are a busy time for marketers and consumers alike,” said Dan Forootan, president of StreamSend Email Marketing. “Marketers not only have to fight for consumers’ attention, they need […]

Nov 20
Holiday Email Marketing Playbook by GetResponse

GetResponse has released a playbook designed to help marketers navigate the holiday shopping waters and boost end-of-year sales. In this new white paper, the GetResponse team explains the tactics that will help businesses stand out from their competition, build lasting customer relationships, and, of course, drive those end-of-year sales. The playbook reveals that online shopping this […]

Nov 17
Getting the Call-To-Action right for email

There are 3 main steps in the conversion process within email. 1: Convert to open 2: Convert to click 3: Convert to final objective (generally on landing page) In this post, we’re focusing on #2 and #3. When creating call-to-actions, be mindful of the fact that email is a Push Channel and the website is […]

Nov 11
Port25 Announced New Major Release of PowerMTA®

Port25 Solutions is excited to announce the next major iteration of its leading email delivery solution, PowerMTA. Along with new innovative features, an even higher performing version of PowerMTA, Enterprise Plus, is also being released that specifically addresses the performance requirements demanded by today’s volume senders and service providers running on modern hardware. Port25’s PowerMTA software has led […]

Nov 11
StreamSend: Reach Holiday Customers with Mobile & Video Emails

StreamSend shows how agencies and marketers can use mobile and video emails to create holiday email marketing campaigns that attract leads and generate sales during the 2014 holiday season. “Today’s connected consumers are already a moving target for marketers,” said Dan Forootan, president of StreamSend Email Marketing. “But as consumers go into hyper-drive during the holidays and events […]

Oct 23
Leverage your website touch points to grow a quality email list

Join us for a FREE breakfast briefing Date: Tues 28th Oct 2014Cost: It’s FREE!Time: 8.45am registration for a 9.30am start until 11.30am (includes breakfast, morning tea and networking opportunities)Venue: cloud.IQ, 4th Floor, 35 Kingsland Road, Shoreditch, London E2 8AA, UK Aimed at both B2C and B2B marketers, our next FREE Breakfast Briefing event takes a detailed look at […]

Aug 20
Case Study Nations Emergency Responders migrate to PowerMTA

BUSINESS BENEFITS TO eALERT Functionality to effectively deliver billions of alerts annually Seamless integration into existing platforms/systems Simple VirtualMTA configuration for each client Innovation to match complex disaster management sending patterns Solution Overview With digital messaging delivery rates now well over 5 million messages per hour, eAlert from MIS Sciences is the nation’s leading emergency alert notification […]