Category: Email Marketing Blogs

Are you getting too big for Mailchimp and what are the options available to an astute marketer?

In my experience as a Digital Marketing consultant, I have often been asked this question. Unfortunately, there is not a simple answer as it will depend on the individual business or organisation as to which system will work best for their situation. Let’s take a deeper dive into modern CRM’s and compare them with the […]

Pepipost a now well established ESP from the Netcore family of companies, is an ESP that has made its name known for its Email Deliverability service, that ensures deliverability of marketing, bulk and transactional emails mainly through an Email API and SMTP service. This is my Pepipost review, an honest look as a first time […]

A Detailed Review of ActiveCampaign In the first part of this piece, I set up the framework – the construction plan for building a solid foundation. That is, in the realm of email service providers (ESPs). In today’s piece, I’m doing a deep dive and pointing out what’s happening with ActiveCampaign and why I can […]

Understanding Your Digital Marketing Toolbox As the adage goes, “Rome wasn’t built in a day.” People normally reserve the right for this quote to businesses and monolithic structures. However, at the end of the day, I feel that of all the conceptual tools in a digital marketing toolbox, this ancient saying can easily be applied […]

Five positives and five negatives Campaign Monitor is a popular email marketing platform, particularly for smaller businesses or those with a lower marketing budget. So, what are the benefits and drawbacks from someone who uses this platform regularly for both general public communications and marketing to niche professionals? I’ve used several popular email platforms – […]

Why Active Campaign is a good Email Marketing solution for growing small businesses. Active Campaign is an Email Marketing Platform known for its automations and segmentations. Whilst a step up from the simplicity of MailChimp, it’s more sophisticated features and customer journey automations enable this platform to integrate into a broader digital marketing funnel with […]

Easy Steps for Lead Generation through Email Automation No matter what the nature of your business or how long you have been in operation, lead generation is one of the most sophisticated challenges you face. Even if you are successful, with a full range of happy and satisfied clients, your future growth depends on your […]

It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or next year. Unfortunately it seems it is becoming easier and easier to manipulate the mainstream press into publishing what is literally not much more than complete drivel. […]

talosintelligence.com borderware.com ReturnPath SenderScore.org https://ipcheck.proofpoint.com www.cyren.com/security-center/ip-reputation-check https://www.ers.trendmicro.com/reputations MCafee Trusted Source https://trustedsource.org/sources/index.pl Google  

It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or next year. Unfortunately it seems it is becoming easier and easier to manipulate the mainstream press into publishing what is literally not much more than complete drivel. […]

StreamSend shares a free white paper that can help businesses build sales by  incorporating social, video, remarketing and marketing automation into their email marketing strategy. Chapters include: 1.    Adding social media to the email marketing mix 2.    Segmenting and closing the sale through marketing automation 3.    Boosting email engagement with video 4.    Extending email campaigns’ lifecycle with remarketing “Top […]