Category: Survey Results

Email marketing needs thorough preparation. Sending emails right and left will only help you reach the spam folder, not the inbox. Too often it seem these day emails only raise the wrong kind of questions: Who is this? Why are they writing to me? Did I subscribe? To avoid this, you as a professional need […]

Impersonations have become pervasive, and are by far the most prevalent type of email-based attack ending up in business's inboxes. This is according to the third annual Email Security Challenges, Trends and Benchmarks survey report, released today by GreatHorn. Emphasizing the trend, nearly half of respondents (48.7%) reported seeing impersonations of people such as colleagues, [...]

It should go without saying that you nee to take your email marketing efforts seriously if you want to see the best results. Today Aabhas Vijay of FreeSMTPservers.com shares a compilation of some the best Email Marketing strategies to grow your subscribers list size with a special focus on eCommerce stores, highlighting 14 of his go […]

The coronavirus crisis has shaken the foundations of every industry currently operating in the world. The crisis is not only devastating people’s lives but also the global economy has been affected badly. Such systemic shocks topple the best-laid plans and strategies for the brand marketers and take them back to the drawing board. A new […]

SparkPost recently released an infographic highlighting the results of their 2020 Retail Consumer Insights. The survey results were co-developed with a leading global survey software company SurveyMonkey. The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital purchases, and what brands are […]

New findings from Pure360 and emailexpert have identified that many UK consumers want more emails from brands during COVID-19. However, the study showed that this view is polarised across a range of demographics including age, gender and location. This proves that a one size approach to email marketing doesn’t work and brands must invest in understanding their […]

Over the weekend emailexpert started running several consumer sentiment surveys around the general feeling towards email marketing in the current climate. The first results came back from the US. “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the questions posed to 500 Americans online this weekend who chose to respond. […]

Sign up for this exclusive webinar on Thursday January 28th, containing the latest industry stats and recommendations to ensure you’re making the most of this channel. GetResponse surveyed 1831 marketers on the effectiveness of email marketing campaigns and analyzed 704,090,593 emails. “The State of Email Marketing 2015 by Industry” is the largest global marketing research project in history. GetResponse, […]

Pipedrive recently announced that it has acquired Mailigen, the email marketing automation solution. The acquisition of any company is a first for Pipedrive. The acquisition of Mailigen for an undisclosed sum is intended to benefit customers of Pipedrive the sales CRM. “Our vision has always been to make sales success inevitable,” said Timo Rein, CEO and […]

Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences The post Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement appeared first on Maropost.

The stats are based on a survey of hundreds of senior digital marketing decision-makers at consumer-facing SMB companies in the US and Canada. Chicago and Toronto (MarTech Advisor): While the news is filled with e-commerce and retail concerns over how Read More › The post Survey Reports 60% of Marketers Ignore Consumer Expectations; Still Rely on Single-Channel Customer Engagement appeared first on Maropost.

AWeber Places in Top 10 at Best Places to Work in Pennsylvania Email Marketing Provider Marks 7 Consecutive Years as One of State’s Best Places to Work Chalfont, Pa. December 11, 2018 – AWeber, one of the world’s leading email marketing and automation providers, today announced it placed No. 7 on the 2018 list of Best Places to Work in Pennsylvania, marking the second consecutive year the Greater Philadelphia-based company has ranked in the top 10 in the state. This year’s award also marks the seventh consecutive year AWeber has been…