Category: Survey Results

BlueHornet Networks recently released its 2014 Consumer Views of Email Marketing report. The results highlight important findings about consumer behavior and sentiment toward email marketing as well as consumer interactions with brands, and their use of social media and text messaging. The survey includes response data from a national panel of more than 1,000 consumers between the ages of […]

GFI Software announced the findings of its second independent study into email user habits, which revealed a stark increase in the way that work email is encroaching into the personal lives and downtime of staff. Of those surveyed, some 44.8 percent admit to checking work email at least once a day in their personal time, […]

Port25 Solutions recently surveyed over 120 Email Service Providers. Here is what they found. To frame this article we segmented ESPs by specific volume and funding mode. Public, Venture-Backed and Private Companies. This post will help VCs sort through the noise for optimized strategic investment opportunities within the industry to ascertain dramatic growth. This post is the […]

More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% of respondents said they planned to use email marketing to increase holiday sales in 2014. Key findings from the MailChimp Holiday Email Marketing survey: Holiday […]

Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention.  Because of persistent issues with spam, messages face continued scrutiny.  In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind.  The question is, what kinds of […]

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase […]

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways.  It has the potential to establish critical ground rules with both newfound and dormant subscribers.  When subscribers are awarded mission control to continuously manage their preferences, the amount of information that marketers can glean […]