Category: Survey Results

Toronto, February 13, 2018-Today, Maropost, the innovating force in Marketing and Sales technology, unveiled its latest research feature-"2018 Industry Trends Report and Action Plan". Based on an in-depth quantitative survey of both B2B and B2C professionals, the report delves into Read More › The post New Maropost Research Report Uncovers Critical Marketing Trends For 2018 appeared first on Maropost.

Campaigner recently announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media and data analysis, as well as a heightened emphasis […]

StrongView and its parent company Selligent, today announced the results of its annual holiday marketing survey. The “Selligent & StrongView 2015 Holiday Email Marketing Trends Survey” polled 295 email marketers and found that the vast majority plan to focus primarily on promotional messaging and basic tactics during the 2015 winter holiday season. Sixty-three percent of […]

No longer bootstrapped and proud, the startup has taken $49 million dollars in investment. Like many of their peers who followed the bootstrapped philosophy including Github, Campaign Monitor, TechSmith. I always considered it an inevitable eventuality for them, for many however it is a shocking turn of events. Whenever I have proposed they will be […]

Intel Security resently released the findings of their phishing quiz which tested consumer knowledge of, and ability to detect, phishing emails. The quiz presented 10 emails compiled by Intel Security and asked respondents to identify which of the emails were phishing attempts designed to steal personal information and which were legitimate. Of the approximately 19,000 […]

Lyris recently released the “Buyer’s Guide to Email Solutions for Publishing Media and Entertainment Companies.” The guide helps publishing, media and entertainment (PME) companies capitalize on industry best practices to effectively select and implement audience-messaging solutions that fit their unique needs and drive revenue growth. The PME industry has seen its world transformed by the […]

Cisco recently released their Annual Security Report for 2015. Among the key findings were things like big shifts in the techniques of launching spam attacks to make them more difficult to filter, the rise in popularity of lesser known exploit kits, the trend of combining lesser exploits to cause bigger problems, and users becoming a […]

Salesforce recently delivered the 2015 State of Marketing report. Based on a survey of more than 5,000 marketers globally, the second annual report found marketers plan to increase investments in social media advertising, social media marketing, location-based mobile tracking, mobile apps and email marketing in an effort to create cohesive customer journeys. In addition, 84 […]

Campaigner recently announced the results of its marketing trends survey detailing key industry insights and identifying specific areas of focus for 2015. Findings reveal that marketers across the board are confident in their strategies with no plans of adaptation to meet the growing technology demands. Additionally, they are rightfully inclined to invest resources into the […]

Campaign Monitor recently announced the acquisition of GetFeedback.  GetFeedback’s pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys.  The acquisition will accelerate Campaign Monitor’s growth in the $5B market for email marketing and online survey software. “We couldn’t be more excited to bring GetFeedback into the Campaign Monitor […]

GFI Software recently announced the findings of an independent study into spam email in the workplace, which revealed that 69 percent of organizations surveyed have seen their day-to-day business operations severely disrupted or completely halted as a result of at least one spam-related incident in the last year. Furthermore, 36 percent of those surveyed have […]

StrongView today released the results of the company’s 2014 Brand Loyalty Survey, which debunks widely held assumptions about how age and income affect a customer’s potential for brand loyalty. The real recipe for cultivating brand loyalty comes down to context. The StrongView survey results shine a bright light on the critical importance of understanding each customer’s […]