Are you getting too big for Mailchimp and what are the options available to an astute marketer?
A Detailed Review of ActiveCampaign In the first part of this piece, I set up the framework – the construction plan for building a solid foundation. That is, in the realm of email service providers (ESPs). In today’s piece, I’m doing a deep dive and pointing out what’s happening with ActiveCampaign and why I can […]
Understanding Your Digital Marketing Toolbox As the adage goes, “Rome wasn’t built in a day.” People normally reserve the right for this quote to businesses and monolithic structures. However, at the end of the day, I feel that of all the conceptual tools in a digital marketing toolbox, this ancient saying can easily be applied […]
New findings from Pure360 and emailexpert have identified that many UK consumers want more emails from brands during COVID-19. However, the study showed that this view is polarised across a range of demographics including age, gender and location. This proves that a one size approach to email marketing doesn’t work and brands must invest in understanding their […]
Facebook has not had that much success with email traditionally. They had previously offered users a facebook email address, and then that service was withdrawn. Meg Coffey discovered they have (re) entered the space, but now looking to work on the sender-side of the email equation. Send marketing emails from your page? What new sorcery […]
Over the weekend emailexpert started running several consumer sentiment surveys around the general feeling towards email marketing in the current climate. The first results came back from the US. “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the questions posed to 500 Americans online this weekend who chose to respond. […]
It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or next year. Unfortunately it seems it is becoming easier and easier to manipulate the mainstream press into publishing what is literally not much more than complete drivel. […]
After comprehensive audit, dmarcian’s website honored for consumer protection, security and privacy April 29, 2019 – dmarcian Inc. Brevard, NC– today announced that it has been named to the Internet Society’s latest Online Trust Alliance (OTA) Audit and Honor Roll. The Audit and Honor Roll is the de facto standard for recognizing website excellence in consumer protection, security, and responsible privacy practices for the world’s top companies. “dmarcian and the Online Trust Alliance share a vision for a safer Internet. The OTA has long supplied much needed advocacy and guidance for organizations…
dmarcian honored for consumer protection, security and privacy dmarcian has been named to the Internet Society’s latest Online Trust Alliance (OTA) Audit and Honor Roll. The Audit and Honor Roll is the de facto standard for recognizing website excellence in consumer protection, security, and responsible privacy practices for the world’s top companies. “dmarcian and the Online Trust Alliance share a vision for a safer Internet. The OTA has long supplied much needed advocacy and guidance for organizations looking to improve their online presence across many communities and technology areas. dmarcian’s inclusion in…
No longer bootstrapped and proud, the startup has taken $49 million dollars in investment. Like many of their peers who followed the bootstrapped philosophy including Github, Campaign Monitor, TechSmith. I always considered it an inevitable eventuality for them, for many however it is a shocking turn of events. Whenever I have proposed they will be […]
It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or next year. Unfortunately it seems it is becoming easier and easier to manipulate the mainstream press into publishing what is literally not much more than complete drivel. […]
LiveIntent today announced a $32.5 million growth equity investment led by FTV Capital in addition Battery Ventures, First Round Capital and Shasta Ventures made significant investment. After VC funding of almost $5MN dollars came their series B funding at $ 8MN with investors including Shasta Ventures and First Round Capital. Then series C funding led by Bullpen Capital […]