Tag: emailexpert
Jul
12
Dispelling the myth of deliverability magic & the standardisation of email metrics
If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different. You will also be aware of the ground being […]
Jul
06
The Deliverability Consultant: Emails’ Lone Ranger
There is a growing subculture emerging in the Email Industry. This narrow subculture is built around the role of the Email Deliverability consultant. These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability. Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance, or ensuring […]