Category: News
Enhanced Customer Data Foundation Will Help DICK'S Serve Its Customers Across All Channels and Touchpoints SEATTLE, July 31, 2020 /PRNewswire/ -- Amperity today announced DICK'S Sporting Goods is deploying Amperity's leading Customer Data and Identity Platform to build a comprehensive 360-degree customer view that provides actionable insights. DICK'S Sporting Goods will integrate Amperity's best-in-class data management and [...]
It should go without saying that you nee to take your email marketing efforts seriously if you want to see the best results. Today Aabhas Vijay of FreeSMTPservers.com shares a compilation of some the best Email Marketing strategies to grow your subscribers list size with a special focus on eCommerce stores, highlighting 14 of his go […]
SalesForce Ventures joins Investors backing Outreach Outreach closed a $50 million funding round. Outreach remains a unicorn in the growing sales engagement category despite the turbulent times. The Outreach platform helps professionals utilise email for clients b2b sales journeys. Outreach also announced the expansion of its executive team today with the hiring of Melissa Fisher as its chief financial […]
Spotler Group has acquired Measuremail and Tripolis Solutions. With these two Dutch Email Services Providers (ESP), Spotler Group will become the largest ESP in the Netherlands. The product range of the Group is expanded with advanced and tailor-made email marketing automation solutions. In this way Spotler Group strengthens its position in a consolidating market. Measuremail […]
New findings from Pure360 and emailexpert have identified that many UK consumers want more emails from brands during COVID-19. However, the study showed that this view is polarised across a range of demographics including age, gender and location. This proves that a one size approach to email marketing doesn’t work and brands must invest in understanding their […]
Mailchimp is the go-to email marketing platform for many businesses. This is due to its generous free plan and user-friendly interface. The Mailchimp free plan is a great option for startups and businesses just getting started in online marketing. So what does the Mailchimp free plan include? Up to 2000 contacts Landing Pages Embedded and […]
MessageGears, has just announced via Twitter that it has closed a $12 million growth financing led by Argentum and Bridge Bank. MessageGears’ is an email service provider and customer marketing platform that works with large brands. Their unique proposition is their stated ability to absorb customer data in its entirety and leverage this in real time to send […]
Over the weekend emailexpert started running several consumer sentiment surveys around the general feeling towards email marketing in the current climate. The first results came back from the US. “Do you feel brands have sent you too many Coronavirus/Covid-19 related emails?” was the questions posed to 500 Americans online this weekend who chose to respond. […]
Sign up for this exclusive webinar on Thursday January 28th, containing the latest industry stats and recommendations to ensure you’re making the most of this channel. GetResponse surveyed 1831 marketers on the effectiveness of email marketing campaigns and analyzed 704,090,593 emails. “The State of Email Marketing 2015 by Industry” is the largest global marketing research project in history. GetResponse, […]
Pinpointe recently announced the limited-time, no cost release of a buyer persona marketing kit. The all-inclusive kit was created to help marketers best define their buyers, so they can more effectively develop content that resonates with their target audience and motivates positive engagement. The kit walks marketers through a 4-step development process and provides readers […]
Spotler recently announced that it has entered into a definitive agreement to acquire UK-based CommuniGator. The acquisition of CommuniGator highlights Spotler’s commitment to bring best-in-class e-mail marketing and marketing automation to sales driven mid-size businesses in Europe. Where Europe has created some challenges in the field of privacy and the GDPR it also creates opportunities […]
Higher Logic, a provider of cloud-based community platforms, has acquired Informz and Real Magnet, two marketing automation software companies. Financial terms of the deals were not disclosed. These acquisitions accelerate Higher Logic’s plans to use broader customer and member interactions as the cornerstone of a lifecycle engagement platform. Integrating these two marketing automation solutions with […]