Category: News
Campaigner recently announced the results of its marketing trends survey, detailing key industry insights and identifying specific areas of focus for 2016. Findings signal a shifting and dynamic ecosystem for marketers, as their tools, strategies and responsibilities continue to evolve with technology. Advances in social media and data analysis, as well as a heightened emphasis […]
BlueHornet recently announced that it was acquired by Marlin Equity Partners. The acquisition will enable BlueHornet to accelerate investment in its products and services to enhance value creation for customers. Through its multi-tenant technology platform and full service customer support, BlueHornet empowers marketing teams in any size organization to create and launch sophisticated, data-driven email marketing campaigns, […]
SendGrid recently announced the appointment of Steve Sloan as Chief Product Officer and Scott Heimes as Chief Marketing Officer. “SendGrid strengthened its executive team significantly in 2015 with the appointment of Yancey Spruill as CFO and COO, Craig Kaesas our VP of Engineering and now today with the announcement of Steve and Scott joining,” said Sameer […]
If you watched closely you may have noticed there have been some big changes over at 250ok, the deliverability monitoring platform started by Greg Kraios. In addition to some talented recent Grads we see a management team with a significant experience in the industry coming together under the 250ok banner. Tim Moore was Director of […]
StrongView and its parent company Selligent, today announced the results of its annual holiday marketing survey. The “Selligent & StrongView 2015 Holiday Email Marketing Trends Survey” polled 295 email marketers and found that the vast majority plan to focus primarily on promotional messaging and basic tactics during the 2015 winter holiday season. Sixty-three percent of […]
Sigstr, an email signature marketing platform, announced recently it has raised an additional $1.5 million in capital from leading software executives. The round, led by Indianapolis-based 4G Ventures’ Managing Partner, Bill Godfrey, also includes San Francisco-based Steve Goodman, angel investor, and Eduardo Vivas, Head of Talent Solutions, LinkedIn; Brandon Cruz, President and Co-Founder, GoHealth; Matt […]
Sailthru recently announced that its annual digital insights summit, Sailthru Lift, will be taking place at The Brooklyn Museum October 19-20, 2015. The event will once again bring together more than 200 digital marketers, featuring executives from variety of ecommerce and digital publishing brands including Rob Schutz, Head of Growth, BarkBox; Dana Hork, Director of […]
MailChimp announced that Scott Culpepper has joined the company in a newly created position as General Counsel and member of the executive team, reporting to CEO Ben Chestnut. Culpepper is a lawyer and registered patent attorney with expertise in technology and intellectual property. He brings to MailChimp 19 years of experience advising technology clients, from […]
You create and send regular emails to your database as part of your marketing channel mix. You no doubt run tests on what works best to improve your email marketing. But do you use your emails to test hypotheses that could inform and improve your other channels – such as PPC ads, website copy and […]
LiveIntent had announced last week the planned acquisition of the ‘AVARI recommendation engine’ product from RetentionGrid Limited in Germany, this now appears to be concluded as it is reported and highlighted on the AVARI.IO website maintained by RetentionGrid. LiveIntent stated they would use the purchase as a springboard into the German market, as part of […]
Endurance International Group Holdings, Inc. have announced an offer to acquire Constant Contact in a deal that values Constant Contact at over a Billion dollars ahead of November 5, when ConstantContact will announce quarterly earnings for 2015Q3. Under the terms of the agreement, shareholders of Constant Contact will receive $32.00 in cash for each share […]
No longer bootstrapped and proud, the startup has taken $49 million dollars in investment. Like many of their peers who followed the bootstrapped philosophy including Github, Campaign Monitor, TechSmith. I always considered it an inevitable eventuality for them, for many however it is a shocking turn of events. Whenever I have proposed they will be […]