Pinpointe Offers 4-Step Buyer Personas Kit

Pinpointe recently announced the limited-time, no cost release of a buyer persona marketing kit. The all-inclusive kit was created to help marketers best define their buyers, so they can more effectively develop content that resonates with their target audience and motivates positive engagement.

The kit walks marketers through a 4-step development process and provides readers with everything from a detailed customer questionnaire to an editable buyer persona PowerPoint template. It also offers tips, explains timelines and what to expect, and provides an outline of what to include in a successful buyer persona.

Buyer personas are the first step in identifying what content customers desire. They not only identify who a company’s buyers are, but also the psychological factors that effect their daily decision-making and spending habits.
You can download Pinpointe’s Buyer Persona Kit here: http://email-marketing.pinpointe.com/buyer-persona-kit?utm_source_pressrelease.