Epsilon recently announced a major rebranding to reflect the company’s evolution into an all-encompassing, global marketing business.
Bryan Kennedy, chief executive officer of Epsilon, said, “CMOs have been facing a remarkable rise in complexity in recent years, with a need to execute customer-centric marketing strategies across multiple channels with real-time technologies, across the globe, using disparate data and without a coordinated approach to strategy and creative. Typically, leading brands have looked to dozens of partners to help navigate this complexity. Our vision has been to methodically build out the talent, capabilities and assets to address this acute need in one place. We’ve put together the deepest and richest end-to-end solution set in the market to manage the complexities of data, technology, strategy and creative in order to drive business success for our clients. With this launch, we are now unifying all these assets behind a clear, clean revitalized brand.”
Andy Frawley, president of Epsilon and author of Igniting Customer Connections (Wiley), said, “We uniquely have the capabilities to make connections that bond people to brands and in doing so we get sustainable results for our clients. This consolidation of capabilities provides the reimagined Epsilon brand with added strengths that allow us to define an entirely new space and become an all-encompassing marketing partner for global brands.”
Frawley added that building on the company’s heritage and leadership in technology and data, Epsilon’s creative, insights and account groups now total more than 2000 associates. Further, in order to link all of Epsilon’s capabilities together the company’s award-winning chief creative officer, John Immesoete, has developed an innovative approach to data and insights-driven content that creates an emotional connection between brands and individual consumers.
The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, communications and correspondence. Epsilon’s new brand assets include a simplified, black-and-white logo, along with a new website and other visual communications that utilize simple, bold graphics to convey complex solutions in an understandable way.
