Tag: deliverability

I see claims relating to deliverability all the time, 98% this, 99% that.. and little irks me more than pushy sales people (we  can end with a full-stop right there) with little knowledge of delivery, deliverability or reputation quoting SenderScore and (sometimes) other metrics in a meaningless fashion, because they are taken out of, or […]

Welcome to the second in a series of posts focusing on questions received from participants during and after a recent webinar on the topic. Last time, we talked about open rates and metrics. Today’s questions focus on soft bounces. After the webinar, an attendee e-mailed me the following question: How many times should a recipient soft bounce […]

In this article we will be profiling and interviewing Andrew Barrett who is currently employed at the ESP Real Magnet, known to many as “The knight errant” he can be found on Twitter at @hey4ndr3w We were very pleased at the opportunity afforded to us by Andrew as he has a significant amount of experience in the […]

I recently hosted my first Deliverability webinar for my employer – if you missed it, you can catch the recorded version any time. We spent about 40 minutes looking at a few key concepts that senders should understand to begin to actively manage and improve deliverability. We received a number of compliments from attendees after the session, […]

There’s a lot to think about when building an email; headers, footers, testing and of course the content itself.  Here’s Part 2 in ‘Email Anatomy’ series, where Andy Thorpe from Pure360 takes you through the from name, reviewing the preview pane appearance and pre-headers. From name This is the bit in the inbox that shows […]

Coming to the end of the year and looking forward to 2011 you will probably be looking at maximising the ROI from your email marketing campaigns. It is worth bearing in mind then that the quality of your list is defined by the subscription process. Sure your list is 100% opt-in, yet still you find […]

Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention.  Because of persistent issues with spam, messages face continued scrutiny.  In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind.  The question is, what kinds of […]

PRESS RELEASE | Email delivery gateway software market leader Port25 Solutions, Inc. today announced that PowerMTA, its flagship product, has been adopted by Blue Sky Factory, a 2010, 2009, and 2008 Inc. magazine 5000 fastest-growing company and one of the largest US email service providers. Blue Sky Factory Director of Deliverability Ken Pfeiffer says, “Our clients […]

If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different.  You will also be aware of the ground being […]

There is a growing subculture emerging in the Email Industry.   This narrow subculture is built around the role of the Email Deliverability consultant.  These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability.  Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance, or ensuring […]

Usually, before a couple marries, they engage in hundreds of intimate, layered conversations, in an effort to establish realistic expectations and build a foundation for a successful marriage.  The same principle can and should apply in the context of a business partnership.  As with any partner, in business or otherwise, at the outset of each […]

Using fresh social data points gathered from an advanced preference center, future marketing based messaging will place your friends’ names or actions in the subject lines of emails associated with a given brand.  These personalized subject lines are a key tool for increasing your brand’s ability to engage subscribers, dramatically increase open rates and manufacture […]