Tag: deliverability
Why continually rent something when you can buy it all in one go and own it entirely? Surely a one-off payment is preferable to weekly or monthly installments? Isn’t renting always more expensive than outright purchase? In nearly all cases the answer to these questions would be a resounding ‘Yes’. But there is one […]
Are you getting too big for Mailchimp and what are the options available to an astute marketer?
Pepipost a now well established ESP from the Netcore family of companies, is an ESP that has made its name known for its Email Deliverability service, that ensures deliverability of marketing, bulk and transactional emails mainly through an Email API and SMTP service. This is my Pepipost review, an honest look as a first time […]
Why Active Campaign is a good Email Marketing solution for growing small businesses. Active Campaign is an Email Marketing Platform known for its automations and segmentations. Whilst a step up from the simplicity of MailChimp, it’s more sophisticated features and customer journey automations enable this platform to integrate into a broader digital marketing funnel with […]
Validity have released a new crisis communications program, Validity for Good. The new program is free for government agencies and organizations that send critical emails including related to the coronavirus pandemic. With Validity for Good, agencies and organizations are temporarily granted access to the Return Path Email Certification service. “The email ecosystem is being flooded with COVID-19 communications, […]
It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or next year. Unfortunately it seems it is becoming easier and easier to manipulate the mainstream press into publishing what is literally not much more than complete drivel. […]
Validity announced that it has entered into a definitive agreement to acquire email analytics and deliverability provider 250ok. Since 2011, 250ok has developed email management software and innovative tools used by businesses of every size. With this acquisition, Validity broadens its optimization capabilities across the global ecosystem of email service providers. Email remains a critical […]
SparkPost recently announced the intent to acquire eDataSource, provider of email deliverability solutions and performance insights. SparkPost powers the world’s largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource’s inbox performance insights and reputation management will help SparkPost deliver the first fully integrated email sending and analytics platform. According to […]
Mailgun announced the acquisition of Paris-headquartered email solution Mailjet. More than 160,000 organizations worldwide already benefit from Mailgun’s email API solutions to deliver their transactional and marketing email. Now, the two brands together will serve over 290,000 companies in over 150 countries and make it easier for both developers and marketers to send smarter. “Email […]
Email deliverability is vital, yet many marketers don't pay attention to it. But marketing emails can't do their job if they don't reach inboxes. Here's what you need to know about email deliverability. The post What Every Marketer Needs to Know About Email Deliverability appeared first on Maropost.
Validity recently announced it has entered into a definitive agreement to acquire Return Path, the market leader in email deliverability. Terms of the transaction were not disclosed, and the acquisition is expected to close in the coming weeks. Tens of thousands of organizations in over 150 countries across the world rely on Validity’s current solutions – […]
Email consulting and professional services firm Trendline Interactive recently announced the acquisition of Canadian email agency Inbox Marketer, further strengthening Trendline’s strategy, data management and analytics service offerings. “Forward-thinking organizations are embracing digital transformation, and email is the digital channel they look to first,” said Morgan Stewart, CEO of Trendline Interactive. “While new technologies allow marketers to […]