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Tag: deliverability

Jan 10
Pivotal Veracity is a big win for ReturnPath

The email industry’s latest buyout happened a few days ago and we witnessed a highly reputable email monitoring and deliverability reputation company Pivotal Veracity agree to buyout terms from Unica, an Email Service Provider with  gunpowder. Unica is attempting to be a “one-stop shop” for marketers that utilize their suite of services and with the […]

Dec 06
The Future of Email ROI Measurement

What is a good open (render) rate?  What percentage of my emails were actually delivered to the inbox?  How many clicks should I get on an average email mailing?  What is the average unsubscribe rate for each mailing?  Who are my Social Influencers?  Are my subscribers engaged? Most questions that savvy marketers share are more […]

Oct 06
Domain Based Reputation: here comes the Gold Rush

The coming Gold Rush with Domain-Based Reputation So, what are the benefits to a solid domain-based reputation?  What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers influence my deliverability?  Is my domain portable? The […]

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