Category: Finance

MessageGears, has just announced via Twitter that it has closed a $12 million growth financing led by Argentum and Bridge Bank. MessageGears’ is an email service provider and customer marketing platform that works with large brands. Their unique proposition is their stated ability to absorb customer data in its entirety and leverage this in real time to send […]

Mapp recently announced that Jamie Gunn has been appointed as Chief Financial Officer. Jamie will work with the Mapp leadership team / management board to take the business to new levels of success. Jamie will be based in London, where he will oversee Mapp’s global operation. He will work closely with Steve Warren, CEO, Mapp, […]

PowerInbox recently announced its acquisition of Jeeng, the artificial intelligence-powered personalized notification platform. The team plan to integrate Jeeng into the PowerInbox solution. The new PowerInbox’s Jeeng subscriber messaging platform promises a completely automated solution for sending personalized, curated content to subscribers across multiple channels to grow subscriber engagement, traffic and revenue. “A lot of […]

Pipedrive recently announced that it has acquired Mailigen, the email marketing automation solution. The acquisition of any company is a first for Pipedrive. The acquisition of Mailigen for an undisclosed sum is intended to benefit customers of Pipedrive the sales CRM. “Our vision has always been to make sales success inevitable,” said Timo Rein, CEO and […]

Spotler Group completed the acquisition of Flowmailer the share capital in March 2020, Flowmailer is now formally a part of the Spotler Group. Spotler is actively discussing the roll out of the Flowmailer product with many of its B2B marketing automation clients who in other part of the business have the additional need of highly […]

Validity announced that it has entered into a definitive agreement to acquire email analytics and deliverability provider 250ok. Since 2011, 250ok has developed email management software and innovative tools used by businesses of every size. With this acquisition, Validity broadens its optimization capabilities across the global ecosystem of email service providers. Email remains a critical […]

Mimecast Limited recently announced it has acquired DMARC Analyzer, a SaaS-based solution provider that offers user-friendly Domain-based Message Authentication, Reporting and Conformance (DMARC) setup, management and analysis. With this acquisition, Mimecast customers can address threats at the email perimeter, inside the email network, and beyond their immediate purview. DMARC Analyzer’s simple and effective service offerings […]

SparkPost recently announced the intent to acquire eDataSource, provider of email deliverability solutions and performance insights.  SparkPost powers the world’s largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource’s inbox performance insights and reputation management will help SparkPost deliver the first fully integrated email sending and analytics platform. According to […]

Mailgun announced the acquisition of Paris-headquartered email solution Mailjet. More than 160,000 organizations worldwide already benefit from Mailgun’s email API solutions to deliver their transactional and marketing email. Now, the two brands together will serve over 290,000 companies in over 150 countries and make it easier for both developers and marketers to send smarter. “Email […]

Spotler recently announced that it has entered into a definitive agreement to acquire UK-based CommuniGator. The acquisition of CommuniGator highlights Spotler’s commitment to bring best-in-class e-mail marketing and marketing automation to sales driven mid-size businesses in Europe. Where Europe has created some challenges in the field of privacy and the GDPR it also creates opportunities […]

Cheetah Digital recently announced today it has acquired Wayin, a global leader in zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive hyper-personalized, real-time experiences and meaningful customer engagement across all channels and stages of the customer lifecycle. Marketers Turn to […]

Publicis Groupe recently announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation (NYSE: ADS), at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple. Based on pro-forma 2018 numbers, the transaction is 12.5% accretive to headline EPS and 18.3% […]