Tag: UI

Dave and Ben making the announcement to the Campaign Monitor Team Australia’s largest ever venture capital investment in technology was made in the past few days. Campaign Monitor secured $250 Million dollars in investment, as reported in the Financial Review in the past hour. The email service provider has grown to become a leader in […]

We have some great offline and online courses lined up for you in the coming months – so why not check them out and see if one (or more!) is suitable for you? The Art of Persuasion: Leveraging Psychology within your Email Programme – April 30th 2014, London Email Marketing Masterclass – London; May 22nd 2014, Brussels; 2nd June […]

More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% of respondents said they planned to use email marketing to increase holiday sales in 2014. Key findings from the MailChimp Holiday Email Marketing survey: Holiday […]

Adestra and Port25 Solutions recently announced  that Adestra has chosen Port25’s flagship product PowerMTA™ for the outbound digital messaging infrastructure of its platform, MessageFocus. In a statement released by Adestra, CEO Henry Hyder-Smith said, “We are currently sending a rapidly increasing volume of digital messages, and we expect that trend to continue. PowerMTA™ is a great fit because it takes the […]

Join this Masterclass, with trainer, Kath Pay of Plan to Engage on January 30th, London. Come and delve into what makes your customers and subscribers tick, discover what motivates them and learn how to deliver engaging and successful campaigns by leveraging this knowledge. During the course of the day, we will look at how we can […]

Earlier today a man I have significant amounts of respect for published a white paper “The Great Deliverability Myth”, the main premise of the paper is something that I whole heartedly agree with, however I think Ken Magill has over simplified the situation in the Delivra publication. Essentially he states that relationships with ISP’s is absolute […]

In the first of a new series of posts to call out #BS you may be hearing in the mainstream press or general industry chatter. This post is on the ‘Gmail Privacy Scandal’ that does not exist. Over the past week much mainstream media has devoted screenspace, print and even broadcast media to the privacy […]

There are a number of regulations surrounding email marketing which differ according to whether you are targeting an individual or an organisation so it’s important to keep up-to-date with the latest legislation and best practice. The revised laws in the United Kingdom are a year old now, yet it appears many people in direct marketing […]

There is no question that digital messaging affords huge opportunities for charities, just last year The Red Cross raised in excess of $30 million via mobile. Over the christmas period experiential marketing agency Switch raised in excess of $16,000 in one email campaign for a small charity in St. Louis and as we come to […]

Welcome to the second in a series of posts focusing on questions received from participants during and after a recent webinar on the topic. Last time, we talked about open rates and metrics. Today’s questions focus on soft bounces. After the webinar, an attendee e-mailed me the following question: How many times should a recipient soft bounce […]

Most digital marketing budget is focussed on getting new business: like getting high in search rankings and appearing in ads on the right sites (& never buy an email list!). All of these result in directing people to your web-site, preferably dedicated landing pages based on the source and reason for the traffic. So basically converting strangers through their own […]

It has become quite the thing to get social share links into emails. Often called SWYN  an abbreviation of “share with your network”. The idea is to provide as many viral options as possible for recipients to spread the word. ReTweet to tweet a link to everyone who follows you and Facebook Like are the […]