Tag: SparkPost

The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]

Choosing email marketing software for the first time can seem daunting, sometimes more so when selecting a new ESP. If you want another more detailed post, we recently published about how to choose an email marketing platform in 2020. There are at least 10 Critical ‘C’ Features to Consider When Making any Email Marketing Software […]

SparkPost recently released an infographic highlighting the results of their 2020 Retail Consumer Insights. The survey results were co-developed with a leading global survey software company SurveyMonkey. The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital purchases, and what brands are […]

According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]

Netcore Solutions Inc., an industry leading martech company has recently announced the appointment of Barry Abel as its Chief Revenue Officer. In this role, Abel will direct Netcore’s North American go-to-market strategy and execution. In addition, he will be responsible for guiding sales, customer success and other customer facing operations to meet and exceed growth objectives. Abel […]

SparkPost recently announced the intent to acquire eDataSource, provider of email deliverability solutions and performance insights.  SparkPost powers the world’s largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource’s inbox performance insights and reputation management will help SparkPost deliver the first fully integrated email sending and analytics platform. According to […]

Message Systems recently announced it has raised $27 million in funding, for a total amount of $65 million to date. New investor Hercules Technology Growth Capital and existing Message Systems’ investors LLR Partners and NewSpring Capital participated in this round. Separately, Message Systems secured a new $8 million line of credit for working capital purposes, also […]