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Tag: MailChimp

Jun 09
What I love about Mailchimp

Mailchimp is the go-to email marketing platform for many businesses. This is due to its generous free plan and user-friendly interface. The Mailchimp free plan is a great option for startups and businesses just getting started in online marketing.  So what does the Mailchimp free plan include? Up to 2000 contacts Landing Pages Embedded and […]

Jun 02
FB Makes another entry into Facebook Email

Facebook has not had that much success with email traditionally. They had previously offered users a facebook email address, and then that service was withdrawn. Meg Coffey discovered they have (re) entered the space, but now looking to work on the sender-side of the email equation. Send marketing emails from your page? What new sorcery […]

Jun 08
Validity Acquired BriteVerify

Validity, a global leader in data quality and compliance, announced today that it has completed another acquisition, adding BriteVerify – a market leading email verification network – to its data integrity platform. Since 2009, BriteVerify has helped thousands of world-class brands including Oracle, MailChimp, ReturnPath, Marketo and Salesforce verify over 500 million email addresses each month which […]

Dec 07
MailChimp Lawyers Up with In-House Counsel

MailChimp announced that Scott Culpepper has joined the company in a newly created position as General Counsel and member of the executive team, reporting to CEO Ben Chestnut. Culpepper is a lawyer and registered patent attorney with expertise in technology and intellectual property. He brings to MailChimp 19 years of experience advising technology clients, from […]

Mar 11
MailChimp Holiday Survey 2014

More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% of respondents said they planned to use email marketing to increase holiday sales in 2014. Key findings from the MailChimp Holiday Email Marketing survey: Holiday […]

Dec 06
The Future of Email ROI Measurement

What is a good open (render) rate?  What percentage of my emails were actually delivered to the inbox?  How many clicks should I get on an average email mailing?  What is the average unsubscribe rate for each mailing?  Who are my Social Influencers?  Are my subscribers engaged? Most questions that savvy marketers share are more […]