Tag: MailChimp

Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing, one of the segments analyzed and sized in this study, is forecast to grow at over 13.3% […]

Choosing the right email service provider, literally dozens of blogs have been written on the subject, hopefully this post provides a fresh perspective for 2020. I was ready to post when an old friend and veteran Inbox Expo panelist Dennis Dayman announced his latest Email Unplugged Podcast was going to be on the self same […]

When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any email marketing program. You can’t get the information you’ll need to create a thoughtful email marketing program without the information typically contained within a CRM. Here’s a guide to what […]

Choosing email marketing software for the first time can seem daunting, sometimes more so when selecting a new ESP. If you want another more detailed post, we recently published about how to choose an email marketing platform in 2020. There are at least 10 Critical ‘C’ Features to Consider When Making any Email Marketing Software […]

Agile CRM is positioned as an affordable, mid-range complete business management software. What originally started as a CRM (hence the name Agile CRM), has morphed into a tool with a mind-spinning number of features.

There are plenty of online marketing techniques out there today such as facebook marketing, twitter, instagram marketing and so forth. However there is one digital marketing technique that has stood the test of time for me, providing over impressive results in my decade long career online; and that is email marketing. The reason why I […]

Are you getting too big for Mailchimp and what are the options available to an astute marketer?

In my experience as a Digital Marketing consultant, I have often been asked this question. Unfortunately, there is not a simple answer as it will depend on the individual business or organisation as to which system will work best for their situation. Let’s take a deeper dive into modern CRM’s and compare them with the […]

According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]

A Detailed Review of ActiveCampaign In the first part of this piece, I set up the framework – the construction plan for building a solid foundation. That is, in the realm of email service providers (ESPs). In today’s piece, I’m doing a deep dive and pointing out what’s happening with ActiveCampaign and why I can […]

Understanding Your Digital Marketing Toolbox As the adage goes, “Rome wasn’t built in a day.” People normally reserve the right for this quote to businesses and monolithic structures. However, at the end of the day, I feel that of all the conceptual tools in a digital marketing toolbox, this ancient saying can easily be applied […]

Why Active Campaign is a good Email Marketing solution for growing small businesses. Active Campaign is an Email Marketing Platform known for its automations and segmentations. Whilst a step up from the simplicity of MailChimp, it’s more sophisticated features and customer journey automations enable this platform to integrate into a broader digital marketing funnel with […]