Tag: Gmail
AWeber Now Empowers Use of Dynamic & Interactive Content with AMP for Email AMP for Email is now available to AWeber customers CHALFONT, PA—July 1, 2019—AWeber, a leading small business email marketing and automation platform, today announced support of the new Accelerated Mobile Pages (“AMP”) for Email framework. As the first email service provider for small businesses to support AMP’s framework, AWeber now enables customers to send powerful email messages that engage Gmail-users through interactive and dynamic content. Yahoo! mail, Microsoft’s Outlook.com, and Mail.Ru will also support AMP for Email. Through…
It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or next year. Unfortunately it seems it is becoming easier and easier to manipulate the mainstream press into publishing what is literally not much more than complete drivel. […]
I was humbled to be able to interview Sri Harsha of the Gmail Anti-Spam team at length recently, visiting him in person at the Google Campus in Palo Alto, it gave me the opportunity to ask a great deal of questions and get clarifications in a face-to-face setting. I thank Google for allowing Sri to take the […]
If you have been reading the popular press, or even for that matter some of the more technical blogs you can be forgiven for being misinformed about the impact of recent changes at Gmail on email marketing. You could be forgiven for thinking you need a helicopter-hat to understand what is going on. With Mashable, […]
A new report released by Return Path is titled ‘The Tabbed Inbox: How Gmail Changed the Way Consumers Engage with Promotional Messages’.” The research found that the forecasts of email marketing’s decline in the tabbed inbox are largely wrong. According to Return Path, although some industry sectors have seen slight declines in key email marketing […]
Earlier today a man I have significant amounts of respect for published a white paper “The Great Deliverability Myth”, the main premise of the paper is something that I whole heartedly agree with, however I think Ken Magill has over simplified the situation in the Delivra publication. Essentially he states that relationships with ISP’s is absolute […]
In the first of a new series of posts to call out #BS you may be hearing in the mainstream press or general industry chatter. This post is on the ‘Gmail Privacy Scandal’ that does not exist. Over the past week much mainstream media has devoted screenspace, print and even broadcast media to the privacy […]
Welcome to the second in a series of posts focusing on questions received from participants during and after a recent webinar on the topic. Last time, we talked about open rates and metrics. Today’s questions focus on soft bounces. After the webinar, an attendee e-mailed me the following question: How many times should a recipient soft bounce […]
There’s a lot to think about when building an email; headers, footers, testing and of course the content itself. Here’s Part 2 in ‘Email Anatomy’ series, where Andy Thorpe from Pure360 takes you through the from name, reviewing the preview pane appearance and pre-headers. From name This is the bit in the inbox that shows […]