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Tag: Gmail

Aug 09
Security Concerns around Planned Marketplace for Email Creatives

It appears there is new marketplace open to email designers and template developers looking to monetise their creative efforts is being planned by the team at CloudHQ, which provides a range of Gmail productivity tools. cloudHQ presents itself as an email management company and is based out of San Francisco, California and has announced a feature […]

Jul 13
Gmail rolls out BIMI for everyone

The AuthIndicators Working Group — developers of Brand Indicators for Message Identification — announced an exciting development from Google. Their Gmail product is now supporting BIMI, bringing years of efforts and collaboration to fruition. Companies like Verizon Media, which owns Yahoo Mail, have seen an increase in engagement by an average of 10% when inboxes display logos next […]

Jul 13
Entrust adds support for BIMI standard

Gmail support for BIMI and growing brand adoption accelerate momentum for strong email authentication standards and Verified Mark Certificates (VMCs) Entrust today announced general availability of its Verified Mark Certificates (VMCs) to support the Brand Indicators for Message Identification (BIMI) standards for strong email sender authentication. This move comes on the heels of Google’s announcement […]

Nov 10
Why Perform an Email Warmup? – 5 Steps to Execute the Perfect IP/Domain Warmup

Warming up your IP/domain before sending an email. Think of it as the stretching exercises performed right before you begin working out. If you workout with a warmup, the chance of injuring your muscles is much higher. And the same is the case with emails. Running a full-fledged email campaign on an IP/domain that hasn’t […]

Oct 28
Top 8 Fails That Could Happen With Every Email Marketing Campaign

Recently, the effectiveness of email marketing has been widely questioned. Social media and instant messengers are becoming more convenient, accessible, and effective ways of communicating with customers. However, email marketing still has its place. What is more, email campaigns and strategies can be effective if, firstly, you manage to make them engaging for your subscribers, […]

Oct 25
Google & Skipify team-up to enable shopping inside Gmail

Google and Skipify, inc., the frictionless commerce network, have teamed up to enable shopping, and purchasing, inside of Gmail. Email has historically been the highest-ROI marketing channel, and with online revenue growing at nearly 5x pre-COVID levels, email has never been more important to brands. But in our world where cars drive themselves, it still […]

Sep 03
SendForensics Integrates Google Postmaster Data

SendForensics integrates Google Postmaster Tools data into its Email Deliverability Suite via the long-awaited (and much appreciated) Postmaster Tools API Beta. As the world’s most popular email domain, Gmail forms the bulk of most B2C contact lists, and with the rising popularity of own-domain GSuite implementations, increasingly B2B lists too. Now legitimate senders can ensure […]

Aug 10
Where Customer Engagement Happens

Engagement and Clicks are Crucial to the Success of Your Email Marketing Efforts Last time I wrote on EmailExpert, I tackled a very fundamental question about email marketing campaigns: what should your email marketing campaign look like. And in it, I explored two classic options; namely, an email newsletter or a 1:1 email communications letter, […]

Jul 20
Where to start with CRM-ESP Integrations?

When you’re deciding which ESP and which CRM to use, think about your future CRM-ESP integration. CRM-ESP integrations are pivotal to the success of any email marketing program. You can’t get the information you’ll need to create a thoughtful email marketing program without the information typically contained within a CRM. Here’s a guide to what […]

Jul 15
12 Email Marketing Metrics That Matter

The size of your list did not make it, how your list grows did though! Email Marketing Metrics – Measuring your Success Are you wondering if your email marketing is really worth it? The size of your mailing list doesn’t matter if you aren’t getting any closer to your goals. You need a reliable method […]

Jun 11
Falling in Love with an Email Service Provider

Understanding Your Digital Marketing Toolbox As the adage goes, “Rome wasn’t built in a day.” People normally reserve the right for this quote to businesses and monolithic structures. However, at the end of the day, I feel that of all the conceptual tools in a digital marketing toolbox, this ancient saying can easily be applied […]

May 07
Bonar Calls BS

It is quite possible that you missed last week’s real news, with a plethora of email related headlines on subjects that ‘might be news’ sometime next month or next year. Unfortunately it seems it is becoming easier and easier to manipulate the mainstream press into publishing what is literally not much more than complete drivel. […]

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